140 likes | 273 Views
Brian Roberts. U.S. Lotteries and the Internet – Revolution or Evolution?. Words of Wisdom. Profound Words of Wisdom. I’m Listening. U.S. Gaming Market 1964 excluding Racetracks. U.S. Gaming Market 2012. 40 states 900,000 machines. The Point. Things Evolve, little by little,
E N D
Brian Roberts U.S. Lotteries and the Internet – Revolution or Evolution?
Words of Wisdom Profound Words of Wisdom I’m Listening
The Point Things Evolve, little by little, BABY STEPS If we don’t take those BABY STEPS to take ownership of the Internet our competitors will; Just like they took VLT’s!
The INTERNET The INTERNET is NOT a NEW FORM or EXPANSION of GAMING It is a Global System of Interconnected Computer Networks
The Political Debate The mere mention of Internet and gaming in the same sentence, regardless of legitimacy of the activity fuels the political debate. Today’s debate is confused by our competitors; under the mantra of allowing people to play poker over the Internet; but it want stop there.
Change our Terminology OUT: Internet Gaming i-gaming Playing on the internet IN: Digital retail channels e-commerce m-commerce Online sales
The Gaming and Consumer Markets Have Changed • The current practices of selling lottery tickets do not appeal to new consumers who prefer to make purchases online at their convenience.
Benefits and Experience Providing e-commerce for the sale of existing lottery products simply expands the retail base to maximize sales; it does not expand gaming. It is protecting the franchise that state legislatures have given their respective Lotteries to provide funding for good causes.
Commercial Break The World’s Largest e-Retailer of Lottery Tickets
MORE Words of Wisdom Remember – Things are not always the same as we think they are!