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Extreme Makeover: Web Edition

Extreme Makeover: Web Edition. Susan Price MCA-I 2007. Optimizing the online experience. Intros. Business Goals. User Goals. Our Brave Subjects. Agenda. Ground rules Makeover Process “Before” Pictures Makeover Opportunities “After” Pictures Q&A. Analyze Goals Audiences Tasks

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Extreme Makeover: Web Edition

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  1. Extreme Makeover: Web Edition Susan Price MCA-I 2007 Optimizing the online experience

  2. Intros Business Goals User Goals

  3. Our Brave Subjects

  4. Agenda • Ground rules • Makeover Process • “Before” Pictures • Makeover Opportunities • “After” Pictures • Q&A

  5. Analyze Goals Audiences Tasks Competitors Design Information architecture Wireframes Visual design Build Code Test Release Maintain Publicize Gather feedback Refresh and improve Makeover Process

  6. Goals • Be found • Get more business • Get the right kind of business • Educate clients and set expectations • Support sales efforts • Support operations/projects • Support the brand

  7. Audiences • Communications manager • PR or agency project manager • Human resources manager • Special events coordinator • Freelancers and peers • Press • Vendors, bankers

  8. Tasks • Find your business • Find contact info • Find location • Qualify you as a vendor • Learn about you and your offerings • Use your site to refer you to others

  9. Competitors

  10. Competitor Atlanta

  11. Subject #1 • http://on-lineproductions.com

  12. On-line productions main

  13. Opportunities

  14. Google results for Atlanta Video

  15. Page Title Opportunities

  16. The Makeover

  17. Homepage: Answer the User’s Questions • Did I land in the right place? • Are these people legit? • Do they sell what I need? • Are they a good match for me? • How do I get in touch with them?

  18. Desired Flow Page Flow Diagram Entry Points Google Google Local Yellow Pages Ads Email Sigs Referrers Home Services Demo Reel Testimonials Contact Us End Points Schedule a Free Consultation Project Worksheet Map Contact Form

  19. Site Map On-Line Productions Home About O-LP Services Equipment Contact Us Clients Demo Reel Location Production Package #1 Privacy Policy Testimonials O-LP feature Request a Demo DVD Resume/Creds Post Production Package #2 Legal Stuff Sample #1 Awards Project Worksheet Site Map Sample #2 Jobs Sample #3 Philosophy Sample #4 Sample #5

  20. logo About Us Services Equipment Contact Us Clients Demo Reel OLP wireframe Atlanta’s [Best] Full-Service Professional Video Production and Editing. Happy quack to give sense of your brand (personality and approach) to set expectations and prequalify clients. Demo Reel Love of Craft Sample #1 • Serving Atlanta and the U.S. since 1987: • Location shooting • Corporate, broadcast and cable shoots • Veteran 1-3 person camera crews for HD, BETACAM or DV • Editing masters for broadcast, cable, corporate and internet display • State of the art AVID Adrenaline digital editing facility Sample Title (2:26 | 3 MB)This training video for FatCorp required a veteran 3-shooter crew dodging construction crews in a fast-paced, thrilling location. Live tigers presented an additional challenge. Sample #2 Sample #1Now Playing Sample #3 Sample #4 New Media Experts: • Streaming media • YouTube, QuickTime, RealPlayer clips • Video or audio Podcasts • Netcasting • Wide screen friendly video Sample #5 Request a Demo DVD “Best video producers ever.”-Happy Client, FatCorp Use our Video Project Worksheet and get a FREE Consultation on your video project Picof Worksheet Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572 Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map

  21. logo About Us Services Equipment Contact Us Clients Demo Reel OLP Contact Form Thanks for your interest in On-Line Productions. Use our worksheet to get a FREE consultation from our experts. Name _____________________________________ Address _____________________________________ Address 2 _____________________________________ City _____________________________________ State ______ Zip _________ E-mail _____________________________________ Preferred contact: (o) Phone (o) E-mail Comments ____________________________________________________________________________________________________________________________________ On-Line Productionssales@on-lineproductions.com Suite 201820 Executive Park West Atlanta, GA 30329 Phone: (404) 634-5572 Fax: (404) 325-4608 Pager: (404) 225-3632 Submit Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572 Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map

  22. Subject #2 http://www.rucinskireetz.com

  23. Opportunities

  24. Game: Find the Video Firm

  25. Google results for Wisconsin Video

  26. The Makeover

  27. Game: Find the video firm

  28. Game: Find the video firm

  29. RR: Branding Deliverables

  30. Resources • Web Design Checklist • http://www.sdcity.edu/WebGuidelines/pdf/design-checklist.PDF • Jared Spool’s UIETips eNews • http://www.uie.com/ • Jakob Nielsen’s Alertbox • http://www.nngroup.com/reports/newsletters/ • Search Engine Watch • http://searchenginewatch.com/showPage.html?page=webmasters

  31. MediaRich: Expert Interaction Designs Visit us at http://mediarich.net

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