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THE MOST EFFECTIVE GROUP TV ADVERTISING FOR PERSONAL INJURY ATTORNEYS

THE MOST EFFECTIVE GROUP TV ADVERTISING FOR PERSONAL INJURY ATTORNEYS. The Client Need. To Receive More Cases To Increase Your Revenue. Program Benefits. Immediate Call Generation We receive calls every day . These calls will be distributed to an attorney in our Injury HelpLIne program.

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THE MOST EFFECTIVE GROUP TV ADVERTISING FOR PERSONAL INJURY ATTORNEYS

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  1. THE MOST EFFECTIVE GROUP TV ADVERTISING FOR PERSONAL INJURY ATTORNEYS

  2. The Client Need To Receive More Cases To Increase Your Revenue

  3. Program Benefits • Immediate Call Generation • We receive calls every day. These calls will be distributed to an attorney in our Injury HelpLIne program. • Area Exclusivity • Allows you to own exclusive rights to all calls from the area(s) you purchase. One Area – One Attorney (no call rotation). • Target Audience • Our TV ads reach hospital rooms, where yellow pages and the Internet are not usually accessible. • Proven Performance • We have a nineteen-year proven track record and have delivered over two million calls to our clients.

  4. Key Features • Unique Mapping System • We are the only nationwide group advertising agency for Personal Injury attorneys that sells exclusive rights to specific area(s). • Superior In-house Call Processing Center • Our dedicated operators gather all necessary contact information and immediately forward the information to your office. Our system allows us to give you a higher quality of calls by eliminating hang ups, obvious inappropriate calls, and more importantly, it allows us to extensively track our media and your results. • In-house Counsel • Advertisements must conform to the advertising rules in each state. We have in-house counsel, a former a member of the ABA Commission on Advertising, monitoring all state rules, protecting our clients.

  5. Key Features Continued • Marketing Consulting Services • Attorneys in our program receive free marketing consulting services to help them make the best marketing and advertising decisions for their firm. • Professional Media Buyers • Our Media Buyers use their years of experience to continually buy the most effective times and programs, and to constantly monitor performance to ensure the commercials keep your phones ringing. • Dedicated Customer Satisfaction • You will be assigned a Customer Service Consultant familiar with your particular market, who will contact you periodically to ensure quality service.

  6. Why It Works Total Attorney Television Advertising Spending • No other communication medium reaches wide audiences and produces results like TV Advertising. • Since the top five spenders of TV Advertising in your market receive the most Personal Injury calls – Our programs combined dollars enable you to secure a foothold with the largest spending attorney advertisers in your market. • Moreover, our sizable and consistent media investments guarantee you superior volume and quality scheduling on the air. 400 300 200 100 0 $300+M Est. Spending In 2003 $200+M In 2000 $ Spent in Millions $100M In 1997 1997 1998 1999 2000 2001 2002 2003 Year Top 75 Television Markets

  7. R.W. Lynch Exclusive Rights In-house Call Processing Long Term Contracts Media Purchasing in Advance One Time Administration Fee $1,475.00 Solid Long Term References State Bar Compliance - In-house Legal Counsel Competition Call Rotation Direct Connect Month to Month Contracts Last Minute Media Buying Up Front Fee $5,000.00 Non Group References Less Regard for Advertising Rules Us vs. Our Competition

  8. TURNING CALLS INTO CASES INTO CASHFLOW RW Lynch Co., Inc. 2333 San Ramon Valley Blvd., Ste. 300 San Ramon, CA 94583-4429 1.800.333.0401 Ext. 515 www.rwlynch.com

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