Video Script review: How it can deliver your business messag

2. WHAT SHOULD BE INCLUDED IN A SALES VIDEO? The Message Which leads us to the message. The message is easily the most vital part of your video’s theme. When you have decided what your videos aim is, you need to ask what the message is. For example, ‘I’ve decided my video is to showcase the benefits of my automated robot’. Right, so what’s the message? The message is ‘just how easy and beneficial using my automated robot is’. These might sound identical but they are completely different - the aim is the overall goal and the message is the way you pull it off. Your video will not be a success without an under- standing of this. Making Sure Your Message Hits Home Your message is vital to the success of your video - hands down. The message is the only way your video aims can be met. How do we make sure that the message is being shared? This is where discipline comes in. Every decision you make regarding your video must in someway tie in to the successful delivery of the message. There’s a lot of good video out there and a lot of bad video out there. The difference? Good successful video sticks on message. Your video can be as flashy as you like, with Hollywood style titles and explosions and car chases etc, but if it does not inform and aid the delivery of the message then it’s nothing but filler - and the success of your video is suffering. So ask yourself, with every decision you make regarding the video - is this helping deliver my message? If the answer is ‘yes’, you are well on your way. See more