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DELTACO brand

DELTACO brand. Business idea. To provide a wide range of affordable IT accessories to the Nordics and Baltics market under brand name of DELTACO TM . Vision. DELTACO w ould be established as a strong brand in both B2B and B2C market in Nordic and Baltics. Goal.

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DELTACO brand

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  1. DELTACO brand

  2. Business idea To provide a widerangeofaffordable IT accessoriesto the Nordics and Baltics market under brand nameofDELTACO TM .

  3. Vision DELTACO would be established as a strong brand in both B2B and B2C market in Nordic and Baltics.

  4. Goal • To be amongtop 3 IT accessory brands in the Nordics and Baltics.

  5. Koncept DELTACO provides productsthat: • Havebeentested by ourownstaff and by the manufacturer and the quality is approved. • Complies with environmental and safety rules.

  6. Koncept DELTACO provides productsthat: • Have Free End User Support by Phone or Email. • Have a dedicated web site, www.deltaco.eu for End Users.

  7. Koncept DELTACO provides productsthat: • Have technical information on all Nordic languages ​​and English.

  8. Koncept DELTACO provides productsthat: • Have retail packaging with unified visual identity.

  9. Koncept DELTACO provides productsthat: • Have end user support • Have 5 year’s End UserWarranty • Have Life TimeWarranty for cables.

  10. Positioning Depending on the quality and price level assigned DELTACO products into different subgroups.

  11. The positioning of our brands

  12. DELTACO PRIME • ”Cables and connectivity” • Highquality at a reasonableprice • Items in DELTACO PRIME line must be perceived by the user as some of the best • Around 25 items • Averageprice 94 SEK

  13. DELTACO HIGH • Corresponds DELTACO PRIME but in the rest of the range (non cables & connectivity). • Around 60 items. • Averageprice is 132 SEK

  14. DELTACO • This line consists of products with a good balance between quality and price. A DELTACO product to be perceived by the customer as affordable. • DELTACO range is wide and now includes around 2,000 items. • Average price is 25,7 SEK

  15. Color categories • By color-categorization it’s easy to find the right DELTACO product in the right price range.

  16. DELTACO Product Categories Brackets • 51 SKUs • For TV, Monitor, projektor, smart phone & pads.

  17. DELTACO Product Categories Storage • 70 SKUs • Enclosures, Docking station, Cardreaders, CD/DVD boxes, …

  18. DELTACO Product Categories Headsets and Headphones • 100 SKUs

  19. DELTACO Product Categories Speakers • Bluetooth, Notebook, Stereo • 12 SKUs

  20. DELTACO Product Categories Keyboards / Mini keyboards • 53 SKUs

  21. DELTACO Product Categories Mouse / Gamingmouse • 47 SKUs

  22. DELTACO Product Categories Notebook Power Supply & Car Charger • 9 SKUs

  23. DELTACO Product Categories PC and Notebook accessories (1) • Hubs, Microphones, Webcams, BT dongles, • 20 SKUs

  24. DELTACO Product Categories PC and Notebook accessories (2) • Mousepads, Notebook bags & covers, Lock • 33 SKUs

  25. DELTACO Product Categories Mobilityaccessories (1) • Table and floorstands for pad, table stands for mobile phones, carheadrests and mounting solutions, … • 16 SKUs

  26. DELTACO Product Categories Mobilityaccessories (1) • Covers, cases, screenprotectors, … for Samsung Galaxy • 48 SKUs

  27. DELTACO Product Categories Mobilityaccessories (1) • Covers, cases, screenprotectors, … for Apple phones and pads • 68 SKUs

  28. DELTACO Product Categories Mobilityaccessories (1) • Cables and adapters • 46 SKUs

  29. DELTACO Product Categories Mobilityaccessories (1) • Chargers/ car chargers • 48 SKUs

  30. DELTACO Product Categories Mobilityaccessories (1) • Headsets, Batteries, Docking, Stylus pens, network adapters, cases,… and more! • Around 50 SKUs

  31. DELTACO Product Categories Light & Power (1) • LED lamps: 20 SKUs • Power Adapters: 10 SKUs • Cable boxes: 3 SKUs

  32. DELTACO Product Categories Light & Power (2) • Power straps & Power Distribution Units: 68 SKUs

  33. DELTACO Product Categories SFP/GBIC • 33 SKUs • Cisco, D-Link, Extreme Network • 60 SKUs under development! • GBIC: 17 SKUs New!

  34. DELTACO Cables in pp bag • Around 1500 items • New design since 2013 • Weprovide Life TimeWarranty! • Averageprice 15,8 SEK

  35. DELTACO Cables in blister • Since 2012 • Around 280 items • Several categories, subdivided by using different colors • Average price 26 SEK

  36. STREETZ • A range of affordable and fashionable computer accessories to young urban users • Around 35 items • Averageprice 44,4 SEK

  37. EPZI • Products that do not meet all the requirements to be branded as DELTACO • Low price, short life, not tested • Products to be quickly put on the market may temporarily become EPZI for later being branded as DELTACO • Around 200 items • Averageprice 14,4 SEK

  38. Target group for our brands • The majority of computer users of all ages who need simple and affordable computer accessories for daily use both in the home, school and workplace. • BothB2B and B2C • Schools are a particularly interesting target group

  39. Market • There is no major local brands • International competitors(Belkin, Hama and others) • An attractive range of products with end-users support • Highermargin for resellers • RetailPackaging

  40. Brand Awareness • Brand building advertising in TV and various newspapers and magazines. • Sponsring of sport clubs • Attending in fairs • Selling severalmilionitemssince 2007

  41. Brand Awareness • The recognition rate of the brand has been steadily increasing and is currently at about 33% throughout the country and about 68% in the IT sector.

  42. Goal • 10% increase in sales within 3 years • Increasing TG to 37% • Developing PRIME linetoincludearound 300 SKUs • Developing STREETZ toincludearound 200 SKUs

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