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THE KIDS’ MEALS COALITION

Learn how to build and manage a successful coalition for The Kids' Meals campaign, with best practices and strategies for engagement, decision-making, and consensus forming.

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THE KIDS’ MEALS COALITION

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  1. THE KIDS’ MEALS COALITION

  2. Coalition Challenges • Coalitions are not generally “build it and they will come” • Require cultivation, effort • Persuasive pitch • Reputation is critical • Coalition Fatigue?

  3. Coalition Benefits • People power can combat money, influence • Provide basis for further work • Leadership development opportunities, empowerment

  4. Best Practices • Clear expectations • Effective decision-making • Transparency • Good coalition management

  5. The Kids’ Meals Coalition Will Be…. • ENGAGED, ACTION-ORIENTED • Not only information sharing or education • Making ASKS of networks, partners • CONSENSUS FORMING • Host “deal breaker” meeting prior to legislation being introduced • Share campaign plan and ask for feedback from partners • ABLE TO REACT QUICKLY • Regular meetings • Other communications, modes between meetings • Use existing networks • What’s working? What’s not working?

  6. Fundamental Questions • Mission: _______________ • Decision making • “Deal breaker” conversation • What else? • Participation • Not about attending a meeting, but have to contribute • Overcoming barriers is shared responsibility • Inclusiveness & Diversity • Again, shared responsibility • Organizational support list • AHA will provide up-to-date list • Affects how we describe partnering organizations

  7. Next Steps • Additions to campaign plan based on your input • “Pathways” resources shared with all • Follow-up call with each coalition partner • Specific events, actions • Important contacts • Targets • Needs • Coalition meeting in late August • Ongoing • Online campaign tools • Postcard gathering • Public education • Social media sharing • Posters, etc

  8. The Public Policy Solution • Permissible beverages to be sold with a children’s meal include, (1) Water, sparkling water, or flavored water, with no added natural or artificial sweeteners; (2) Milk or non-dairy milk alternatives; (3) 100% juice or fruit juice combined with water or carbonated water, with no added sweeteners. • This policy must be achieved at the state or local level. • This policy can be met through legislation, regulation, or executive order but not through the passage of informal (non-governmental) policy or through the implementation of a “program,” as this is a public policy goal; therefore, a public policy intervention is necessary. • This policy applies to all children’s meals in all restaurants as defined in existing state or local law.

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