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Czech Republic … the land of stories

Czech Republic … the land of stories. Jana Berková. Some facts about tourism in the Czech Republic. 3% of GDP creates tourism 250,000 people are employed in tourism 7 , 170 , 385 foreign guests in 201 2 6 . 8 % increase in comp. to 201 1 65% of foreign tourist sleep in Prague

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Czech Republic … the land of stories

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  1. Czech Republic… the land of stories • Jana Berková

  2. Some facts about tourism in the Czech Republic • 3% of GDP creates tourism • 250,000 people are employed in tourism • 7,170,385 foreign guests in 2012 • 6.8 % increase in comp. to 2011 • 65%of foreign tourist sleep in Prague • 3.9 days, is the average length of stay • Safety: among 10 safest countries in the world (Global Peace Index)

  3. About Czech Tourism • 1993Establishment of CzechTourism • state owned agency, 21offices abroad (now) • Promotion of the Czech Republic as an ideal tourist destination home and abroad(video) • 2003Promotionofthe Czech Republic on thedomestic market • 2012Rebranding

  4. Marketing topics

  5. Marketing topics - products

  6. Cultural Heritage 12 UNESCO sites 3.9.2013 6

  7. CulturalHeritage • UNESCO sites • 200 castles and chateaux • 2000 historical sites: • manor houses churches • monastaries • synagogues… • Technical site: • breweries • mines, factories, etc

  8. Welcome to the land of stories • Let us offer some inspiration for your journeys, during which you will learn about the uncommon fates of people, monuments and the countryside. Your story is just beginning …

  9. Ifyouonlyknewhowclose to thestarsyouwouldbe in Prague, youcouldalreadybetouchingthem… Prague

  10. If you only knew that fairy tales never end here, you could already be living one of your own… Český Krumlov

  11. If you only knew that there is an oasis of Baroque art in the Czech Republic, you could already be exploring it… Kuks

  12. Active Holidays • Summer holidays • 4 national parks • 101 golf courses • marked trails • Winter holidays • 150 ski resorts • 3000 skiing tours

  13. Active Holidays: Giant Mountains

  14. Spa and wellness • 37 spa resorts • 200 establishments • facilities for medical • tourism

  15. If you only knew how hot the spring are and how sparkling the nights, you could already be basking in them… Karlovy Vary

  16. If you only knew that you would get the royal treatment here, you could already be luxuriating in it… Mariánské Lázně

  17. M.I.C.E. • Congresses • Prague: 14th conference city • In 2012: 98 big congresses • Czech Rep.: 31st place • 122 big events • Czech Convention Bureau

  18. ČCCR – CzechTourism • Vinohradská 46, • 120 41 Praha 2 • tel. +420 221 580 420 • berkova@czechtourism.cz • www.czechtourism.com • Ing. Jana Berková • Head of PR department

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