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Twitter: Tweets, Tips and Tricks

Enhance your Twitter game with pro tips on tweets, engagement, and metrics, along with tricks for advertising and building community. Explore resources for Twitter success!

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Twitter: Tweets, Tips and Tricks

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  1. Twitter: Tweets, Tips and Tricks oiesupport@state.gov

  2. Vocabulary Handle @Mentions Tweet Follow • Timeline • DM • Trending • URL Shorteners

  3. Vocabulary: Hashtag

  4. Vocabulary: RT

  5. Tips: Tweets • Pictures and video are popular • Strive for a behind the scenes, casual relationship • Don’t sound too formal, but stay professional.

  6. Tips: Twitter Culture Attribute info, quotes and tweets. Say thank you, and praise users for their contributions. Don’t delete tweets – if you make a mistake, admit to it, apologize and make the correction.

  7. Pro Tips • Making your page more attractive and appealing will draw in more followers • Don’t over/under Tweet • Twitter is a conversation. • Lack of engagement = no community • Communities do not grow overnight!

  8. Tricks

  9. Tricks: Advertising Your Account Follow DoS & news media Cross link your accounts. #FollowFriday

  10. Metrics • Number of followers ≠ community • Success is based on level and quality of engagement. • Klout Score (www.klout.com) measures your overall online influence

  11. HootSuite Metrics

  12. Discussion • Should your office even be on Twitter? • Consider: is your audience on Twitter? • How did you get approval? • Who did you talk to? • What were the pros/cons you presented? • Do your tweets need clearances? • How do you reach your audience? • When are they online? • What content do you use? • How do you measure success?

  13. Visual.ly

  14. Resources • Field Guides: Twitter, HootSuite • Mini Guides: • Twitter Cliff Notes for Posts • Tips for Live Tweeting • Creating Word Clouds for Twitter Content Analysis • Help Desks: • Twitter Support • HootSuite Help Desk • oiesupport@state.gov

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