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MOBILE TECHNOLOGIES: ISSUES FOR ACADEMIC LIBRARIES Elsevier Digital Libraries Symposium ALA Midwinter 2011. Brian E. C. Schottlaender The Audrey Geisel University Librarian UC San Diego. Why Go Mobile?. The mission of the UCSD Libraries is to be leaders in providing
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MOBILE TECHNOLOGIES: ISSUES FOR ACADEMIC LIBRARIES Elsevier Digital Libraries Symposium ALA Midwinter 2011 Brian E. C. Schottlaender The Audrey Geisel University Librarian UC San Diego
Why Go Mobile? The mission of the UCSD Libraries is to be leaders in providing and promoting information resources and services to the UCSD community when, where, and how users want them. EDLS 2011.01.08
Why Go Mobile? • According to the Pew Research Center’s “Mobile Access 2010” (July 2010): • “40% of adults use the Internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009).” • 65% of 18-29 year olds access the Internet on their mobile device • 43% of 30-49 year olds access the Internet on their mobile device EDLS 2011.01.08
Perceived Barriers to Entry for Libraries • In a 2010 Library Journal survey, respondents from almost 500 academic and public libraries cited the following reasons for their reticence about going mobile: • Priorities • Budget • Perception • Skills EDLS 2011.01.08
Our Thoughts Going In • Provide a simple, clutter-free interface. • Don’t try to “mobilize” all our library services. • Don’t recreate the wheel. • Adopt a “rapid and modular” approach to mobile site development. • Don’t develop for a specific device, but also don’t bog down developing for every device. EDLS 2011.01.08
UCSD Libraries Mobile EDLS 2011.01.08
UCSD Libraries Home Page EDLS 2011.01.08
UCSD Libraries Mobile EDLS 2011.01.08
UC Riverside’s Mobile WCL EDLS 2011.01.08
BYU’s Mobile Floor Plan EDLS 2011.01.08
Oregon State’s PC Availability … EDLS 2011.01.08
… and Their Mobile Coffee Line EDLS 2011.01.08