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Test Drive Unlimited

Test Drive Unlimited. Game Overview. The Game. Key Features. TDU is redefining the racing genre online with M.O.O.R.: Massively

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Test Drive Unlimited

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  1. Test Drive Unlimited Game Overview The Game Key Features TDU is redefining the racing genre online with M.O.O.R.: Massively Online Racing. It is the only game that allows for literally thousands of gamers to play within the same game world simultaneously. The seamless online connection offers unlimited new challenges, opponents and competitions as well as monthly additions of vehicles and music. TDU challenges players online to experience the most exotic and fastest vehicles on more than 1000 miles of diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, rare performance parts, clothes, apparel, homes and garages. • More than 125 licensed vehicles from exclusive manufacturers including Lamborghini, • Aston Martin and Mercedes • Functions such as radio, electric windows, horn, wipers and more; • Create your own challenges or races on 1000 miles of open Hawaiian roads. • Upgrade each car or bike with options from the actual manufacturers’ catalogue. Players create characters, buy new homes and garages, and tune and upgrade vehicles with aftermarket parts • Players can create or join a club to talk, chat, trade, race or organize club-based competitions and tournaments Key Data PLATFORMS AUDIENCE MARKETING SUPPORT UNITS TERRITORIES RELEASE DATE\ RATING PR TV PRINT ONLINE EVENTS OUTDOOR 12-17 18-34 18-49 500,000 Global Nov 2006 CHANNEL MARKETING OTHER Male Female 25-54 06.02.08 version1

  2. Branding Opportunities Categories FOOD BEVERAGES COMPUTERS CONFECTIONERY ENTERTAINMENT HEALTHCARE APPAREL AUTOMOTIVE BANKING & FINANCE INSURANCE LEISURE OILS & GAS PERSONALCARE PHARMACEUTICALS TRAVEL QSR’S SPORTS TECHNOLOGY TELECOMS 06.02.08 version1

  3. Dynamic In-Game Integration Option Description Availability — Signage Integrations Options Integration Options 06.02.08 version1

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