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What can the CFO do to drive growth?

What can the CFO do to drive growth?. Wayne Spivak SBA * Consulting LTD. Using Analytics Analyze Data Prioritize investments Democratization of data. Using Analytics. Improving and maintaining customer retention is one of the biggest levers to drive revenue growth.

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What can the CFO do to drive growth?

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  1. What can the CFO do to drive growth? Wayne SpivakSBA * Consulting LTD

  2. Using Analytics • Analyze Data • Prioritize investments • Democratization of data

  3. Using Analytics • Improving and maintaining customer retention is one of the biggest levers to drive revenue growth. • Investments in customer retention efforts has resulted in significant improvements in retention rate, which translates into revenue growth.

  4. Analyze data • Identify the leading indicators for upsell (what causes existing customers purchase additional like items). • Lead the sales organization to capitalize on these opportunities to drive higher sales.

  5. Prioritize investments • In Sales, Professional Services, and Customer Retention efforts to drive top line growth. • Balance with additional investments in the Product Development organization to facilitate development and enhancement of features. • Static companies don’t survive!

  6. Democratization of data • “Democratization of data” – work with all organizations throughout the Company so they have access to the right data. • Empower employees to do their own data analysis so they are not dependent on Finance. • If Sales Reps have access the right data, they may be able to identify upsell opportunities.

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