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Cultural Influences on Gender Roles In International Advertising

Cultural Influences on Gender Roles In International Advertising. Brought to you by : Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack. Justin Oliver. Gender Roles:. “Accepted behavioral norms assigned to each gender within a culture”. Justin Oliver.

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Cultural Influences on Gender Roles In International Advertising

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  1. Cultural Influences on Gender Roles In International Advertising Brought to you by: Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack

  2. Justin Oliver Gender Roles: “Accepted behavioral norms assigned to each gender within a culture”

  3. Justin Oliver AN INTERNATIONAL ADVERTISEMENT RELEASED BY BURGER KING

  4. AMERICAN APPAREL COMPANY Justin Oliver

  5. Chinese Advertisement Russian Advertisement Justin Oliver

  6. Justin Oliver I am working with a librarian to get a full size photo for this page –this is a thumbnail (S. African Land RoverAd nicknamed “Himba” ad”)

  7. Tiffany Moore India Culture and Gender Roles

  8. Tiffany Moore Older Indian Print Ads

  9. Tiffany Moore

  10. Tiffany Moore Tiffany Moore Newer Print Ads in India

  11. Tiffany Moore Culture “In India, bangles, locket, and a vermillion mark on the forehead are symbols of a married woman. Daily the husband applies the vermillion on the wife’s forehead as it is believed to be connected to hi lifeline. When the husband dies, Rudali’s (professional mourners) come and strip the woman [of] these symbols”

  12. Tiffany Moore Video

  13. Mexico & South AmericaAdvertisement Top Selling Products: Travel Packages Alcohol

  14. Women… • Submissive, Obedient, Dutiful, Self-Sacrificing and child-centered • “In the home” using household products • Men… • Masculine, Active, Aggressive and Hard-working Sarah Jann

  15. Considerations… • Time of day • Product user • Voice over • Location of advertisement Sarah Jann

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