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@ WeRRestaurants

@ WeRRestaurants. / RestaurantDotOrg. Restaurant.org. / NationalRestaurantAssociation. Regulating Local Store Marketing Chris Wheeler, MarcomCentral March 12, 2014. Agenda. Introduction Common problems Solutions Sample Use Cases Subway Restaurants Long John Silver’s ARAMARK.

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@ WeRRestaurants

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  1. @WeRRestaurants /RestaurantDotOrg Restaurant.org /NationalRestaurantAssociation

  2. Regulating Local Store MarketingChris Wheeler, MarcomCentralMarch 12, 2014

  3. Agenda • Introduction • Common problems • Solutions • Sample Use Cases • Subway Restaurants • Long John Silver’s • ARAMARK

  4. MarcomCentral Introduction

  5. MarcomCentral • Long Track Record • Incorporated in 1999 • 1,800 Active MarcomCentral Sites • 20,000 FusionPro Users Worldwide • 1,000,000 MarcomCentral User Accounts • Outstanding People • Dedicated to Software Development & Services • 75+ Employees • Solana Beach, CA HQ • Development Office in Chicago • Total Commitment to Client Success

  6. Common Problems in Local Store Marketing

  7. Local Store Marketing Problems Advertise Locally Brand Globally

  8. Local Store Marketing Problems -Corporate Values -Brand Standards -Drive Global Recognition -Corporate Control -Local Store Marketing -Local Relevance -Drive Customers to Specific Locations -Franchisee Control Advertise Locally Brand Globally

  9. Local Store Marketing Problems Manual process for customizing collateral Inability to efficiently monitor local branding Potential franchisee or partner frustration

  10. The Consequences Rogue marketing Disintegration of brand integrity Loss of brand standard Potential effect on future expansion

  11. Solutions

  12. Solutions for Regulating Local Store Marketing Central Marketing Repository Intelligent Templates Global Branding, Local Message Reporting and Analytics

  13. Demo: Subway Restaurants Long John Silver’s ARAMARK

  14. @WeRRestaurants /RestaurantDotOrg Restaurant.org /NationalRestaurantAssociation

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