Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results

1. Cognos 10: Intelligence UnleashedSmarter Decisions. Better Results Freedom to Think Unified workspace All time horizons Progressive interaction Connect with Others Decision networks Business context Accountability and SimplyDo Mobile and Disconnected Integrated Real-time A revolutionary BI workspace delivered on a proven platformwith seamless upgrade.

2. Freedom to Think Analytics everyone can use to answer key business questions • Cognos 10 advances • Combine data from any source and explore it from any perspective without limitation • Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons. • Expand expertise beyond traditional BI capabilities without switching tools • Enable business to increase their personal productivity and independence from IT • Key features • Intuitive, appealing Web 2.0 interface • Personalized, progressive interaction • Drag-and-drop, free-form assembly • Search-assisted authoring • Wizard-driven external data • Automatic access to SAP BW queries • In-space access to planning, scenario modeling, real-time monitoring and predictive analytics The new BI workspace supports the way you think, so you don’t have to interrupt your train of thought to fit the software

3. Unified workspace with greater power, intuitive navigation and cleaner look IBM Cognos Business Insight Intuitive and easy to use, it is the single place that you go to find answers to key business questions Solution Highlights • Pre-assembled workspace content • Search assisted authoring • Drag and drop assembly • Dynamically filter • Quicker and deeper insight into data • Seamless graduated experience

4. Breadth of analytics across historical, real-time and predictive information Unified Workspacedelivering breadth of analytics Real-Time What is Advanced Analytics What might be Analytical Reporting Drill Scenario Modeling What-if

5. Easy data inclusion by the business from one value, to entire data sets and external files External Data Combine external, departmental, and your own data to corporate information resulting in broader perspectives Solution Highlights • Import external data sources into reports or query subjects • Leverage external data as report filters • Publish for reuse and update • Provide IT governance

6. Connect with Others Collective intelligence to share insights and gain alignment • Cognos 10 advances • Engage others in decision networks to discuss issues, share insights and align decisions • Attach business context to BI content and learn from a growing repository of decision history • Support workflow to establish accountability and engage the right people at the right time • Key features • Annotations down to cell level • Lineage and data stewardship • Threaded discussions associated with BI evidence • Activities, notifications, tasks, and initiatives • Search threads, people, discussions, decision history Built-in collaboration and social networkingfuels the exchange of ideas and knowledge that naturally occurs in the decision-making process

7. Collaborative BI through built-in collaboration and social networking IBM Cognos Collaboration Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers. Solution Highlights • Embed of Lotus Connections • Post messages, share files and links to web content (both BI and external) • Create and assign to-do items • Work within Business Insight workspace to drive activities or requests for action • Send email notifications directly from an activity

8. and Simply Do Actionable insight everywhere at the point of impact • Cognos 10 advances • Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines • Address challenges of compressed decision cycles with real-time analytics • Integrate analytics in everyday work and in workflow to inform business processes • Key features • Mobile interaction on iPhone and iPad • Interactive, disconnected reports • Real-time monitoring of in-flight information • Mashups • Business-driven workflow Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do

9. Provide business users with the information they need to make responsive and informed decisions regardless of their location Analytics on the go for more devices and disconnected interaction IBM Cognos MobileIBM Cognos Active Report Solution Highlights Mobile • iPhone, iPad, BlackBerry, Windows Mobile, and Symbian • Full BI interactivity including Drill Up/Down/Through • Schedule reports for immediate access to key content Active Report • Disconnected BI application, fun and fast • Self-contained, interactive content • Burst distribution to reach wide audiences

10. Casual Users Customers & Partners Executives Business Managers Financial Analysts Professional Authors Common Business Model Data Analyst Data Modeler IT Tools Shared Set of Purpose-Built Services Business Content Administrator Services API System Architect Developer Open Data Access IBM Cognos 8 Architecture Modern and Legacy Sources Message Sources Application Sources Relational Sources OLAP Sources Platform advances to simplify and cost-effectively scale enterprise analytics • IBM Cognos 10 delivers platform advances to: • Optimize performance with in-memory processing • Accelerate model design with guided workflow-driven modeling • Enhance system management with more granular visibility and control • Streamline lifecycle management with the ability to seamlessly upgrade Application & Web Servers Security Providers & Firewalls Data Integration & Data Quality Tools Platforms & Databases

11. Solution Highlights Enhanced Query Service with Dynamic Query: 64-bit in-memory optimized query generation with pattern intelligence to improve performance against complex heterogeneous data In-memory calculations and aggregate operations for faster compute time New optimized caching for hierarchies, members, facts, calculations and prompts for improved report performance Initial conformance is for OLAP sources: SAP BW, TM1 and Essbase. Faster performance with in-memory processing IBM Cognos Platform 20+ New Patents Common Business Model Deliver optimized access to all data regardless of where it resides Query Servicewith Dynamic Query Capabilities IT Tools Query Visualization Cache Hybrid Logs Open Data Access OLAP Adapters Relational Adapters • TM1 • Cubing Services • PowerCube • SAP BW • MSAS • Essbase • DB2 • Informix • Oracle • Teradata • SQLServer • ODBC • JDBC… Modern and Legacy Sources Message Sources Relational Sources Application Sources OLAP Sources 3x faster query * When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software

12. Solution Highlights Validate single environment Assess impact of change in operating environment, (e.g. refresh pack, data source changes) Compare multiple environments Streamline upgrade process and increase IT efficiency Use beyond upgrade to quickly assess impact of any change that could effect BI content Seamless upgrade and ease of ongoing management IBM Cognos LIfecycle Manager Reduce system management effort and speed time to deploy new functionality to the business community Use LifecycleManager to validate results Cognos 8 and Cognos 10 Move business users into Cognos 10 Acceptdesired results C O G N O S Leverage Cognos 10 New Features (e.g. Dynamic Query, etc) Use Lifecycle Manager to validate results to leverage new features Promote reports to production Accept desired results C O G N O S C O G N O S Upgrade first, then leverage new features

13. Expanded deployment options include Cloud, System z, and Power Optimized Business System Virtualization Fast to install and run Private Cloud Optimize use of resources e.g. IBM Smart Analytics System e.g. Cognos 10 on System z Standardize & share costs Enterprise Software e.g. IBM Smart Analytics Cloud on System z Public Cloud Leverage existing IT investment Provision with shift of CAPEX to OPEX e.g. IBM Cognos 10on supported OSand hardware e.g. IBM Cognos 10 deployed on IBM Cloud

14. New “how-to” books deliver expertise BI Strategy Book BI on Cloud BI Redbook Workshops to help shape strategy Champion workshops Business Analytics experience Services & Training Proven practice workshops, learning assessment and user adoption services Broader portfolio of self-paced training options Growth in communities Innovation Center DeveloperWorks, C^3 Blog Twitter, facebook and linked-in Trusted expertise with built-in training videos, ‘how-to’ books and user communities

15. Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler C O G N O S

16. Cognos 10 redefines how organizations will use BI Freedom to Think Meet needs of evolving workforcewith analytics everyone can use Connect with Others Step up team decision-makingto gain insight and drive alignment and SimplyDo Accelerate business impactwith actionable insight everywhere with Platform Advancesfor faster performance and seamless upgrade