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c Donaldiazation

c Donaldiazation. Power point Presentation by Group 3 Maria Vargas Illsse Rodriguez Meagan Gonzalez. Video-Introduction . http://www.youtube.com/watch?v=Fdy1AgO6Fp4. Roots of McDonaldization. Dominance of Efficiency Process/Routine Predictability

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c Donaldiazation

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  1. c Donaldiazation Power point Presentation by Group 3 Maria Vargas Illsse Rodriguez Meagan Gonzalez

  2. Video-Introduction http://www.youtube.com/watch?v=Fdy1AgO6Fp4

  3. Roots of McDonaldization • Dominance of • Efficiency • Process/Routine • Predictability • No surprises/No Change/No individualism • Calculability • Time=Money • Control • No option just guidelines or rules • Max Weber • Rationalization Process (1900’s) • Bureaucracy • George Ritzer • McDonaldization (1993) • Fast Food Restaurants

  4. The “Iron Cage” of Rationality • Dehumanizing • Control • Example: Recreation • Does not break routine • “Needless to say; the Holocaust represented the ultimate in the irrationality of rationality. After all what could be more dehumanizing than murdering millions of people in such a mechanical way.” –Yum! Brands 2006 National Report

  5. Process of McDonaldization • Scientific Management • Assembly Line • Suburbs • Shopping Malls • Fast Food Restaurants • HIGHER PROFITS LOWER COSTS

  6. Negative and Positive Effects • Education • Healthcare • Effects • More goods and services available • Instantaneous acquiring of services • More affordable • Comfort • Controlled System • More innovations

  7. Against McDonaldization • McLibel Support Campaign • National Heart Savers Association • Slow Foods • Sprawl Busters • Local Protests • Resist corporate organizations • Choose quality • Stray from Routine • Be Individualistic

  8. Social Stand-Point • Blogging-Connectivity • Major Demographics • Instantaneous • Conflicts Inflamed

  9. Society At Large • Cultural Changes • General Contrast of Societies • Positive Examples of Cultural Change • Negative Example of China

  10. Political Contrast • TNC-Transnational Corporations • Regulations on Global scale • Sometimes also coined as Coca-Colanization, or Americanization • Implementation and Enforcement of Regulations on Universal scale

  11. Political Outlook • Opposing Views of Countries • Stereotypes • Negative Aspects –Paranoia • Positive Interviews

  12. Powerful symbol of America’s economy • McDonald’s is responsible for 90% of the countries new jobs. • Today it has about 28 thousand restaurants worldwide and opens almost 2 thousand each year. • 1 out of 8 workers in the U.S. has at some point worked for McDonald’s. • Hires about one million people annually, more than any other company (private or public) • Largest buyer of beef, pork, and potatoes. • Largest retail owner in the world - Earns majority of profits from collecting rent. • Spends more money on advertising than any other brand. • A generation ago, ¾ of the money was used to buy food to prepare meals. Now, ½ the money is used to buy food, mainly at fast food restaurants.

  13. Control of American Agriculture • Have gained control of American agriculture • Farmers and ranchers are losing their independence and becoming hired hand for the giant business. • Immigrant worker injuries go unrecorded and uncompensated.

  14. Purchasing Power • Vast purchasing power because of demand • Have changed how cattle is raised, killed and processed. • Made a once highly skilled and highly paid job into the most dangerous job in the U.S.

  15. Local Companies • Presents itself as a local company aims to incorporate local taste and local dishes. ex. Curry potato pie in Hong Kong • The basic thinking behind fast food has become the operating system of today's retail economy, wiping out small businesses, obliterating regional differences, and spreading identical stores throughout the country like a self-replicating code

  16. Discussion Questions • What do you think about this movie clip? • http://www.youtube.com/watch?v=MkKwcJaf6_k • How do You think McDonaldization effects your everyday life? • What do You think are the positive and negative effects of McDonaldization to you as an individual?

  17. References • VideoMay191. (2007). Mcdonaldization [Web]. Retrieved from • http://www.youtube.com/watch?v=Fdy1AgO6Fp4 • Ilsse’sReferences: • N.p.: Youtube, 2007. Web. 18 Sept. 2011. <http://www.youtube.com/watch?v=Fdy1AgO6Fp4>. • Ritzer, George. The McDonladization of Society 5. Los Angeles: Pine Forge Press, 2008. 23-201. Print. • Smart, Barry. Resisting McDonaldization. Thousand Oaks: Sage Publications, 1999. 93-95. Print. • Alfino, Mark, John S. Caputo, and Robin Wynyard. McDonaldization Revisited. Westport: Praeger, 1998. 23-203. Print. • Ritzer, G. (n.d.). The McDonaldization of Society (pp. 46-58). Retrieved September 25, 2011, from http://www.corwin.com/upm-data/16567_Chapter_2_pdf • Meg’s References • Salman, A. (2009). Regulating transnational corporations. Pakistan Daily, Retrieved from • http://www.globalpolicy.org/component/content/article/220-trade/48379-regulating-transnational-corporations.html • Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from http://www.globalpolicy.org/component/content/article/162/27632.html • Havrilesky, H. (2003). Besieged by "friends". Saigon, Retrieved from Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from http://www.globalpolicy.org/component/content/article/162/27632.html • Bennett, J. (2003). United press international. Saigon, Retrieved from http://www.globalpolicy.org/component/content/article/162/27618.html

  18. References Continued… • Maria’s References • APA: • Schlosser, E. (2001). Fast food nation. Boston: Houghton Mifflin. Retrieved from http://www.sabatinomangini.com/uploads/4/5/9/6/4596832/fast_food_nation.pdf • Turner, B. S. (2007). McDonalization: Linearity and Liquidity in Consumer Cultures. American Behavioral Scientist 2003; 47; 137. doi: 10.1177/0002764203256180 • Kolodko, G. W., Globalization and Its Impact on Economic Development ( 2006). TIGER - Transformation, Integration and Globalization Economic Research, Warsaw, Poland; University of Rochester - Department of Political Science. Retrieved from http://ssrn.com/abstract=961479 • Photos: • Clip Art Version 2010 • Viklund, A. (Artist). (2008). International american companies in the arab world : signboards realia. [Web Photo]. Retrieved from http://varabic.wordpress.com/category/signs/shop-signs/ • Becking, J. (Artist). (2010). Mcdonaldization of society by georgeritzer. [Web Photo]. Retrieved from http://jeffbeckinc.wordpress.com/2010/09/08/mcdonaldization-of-society-by-george-ritzer/ • Find the Best.com. (Photographer). (2011). Mcdonald's hamburger. [Web Graphic]. Retrieved from http://fast-food-nutrition.findthebest.com/compare/1-32-142-2604/McDonald-s-Hamburger-vs- McDonald-s-Medium-French-Fries-vs-Burger-King-Hamburger-vs-Burger-King-French-Fries- medium-Salted

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