Social Media Strategies For Finding Your Next Job By Tom Jackson Sale Fish Marketing

1. Social Media Strategies For Finding Your Next Job By Tom Jackson Sale Fish Marketing 972.740.7367 thomasjackson@thomasjackson.info www.linkedin.com/in/thomasjacksonjr (10-2010)

2. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.- Sun Tzu

3. The Quest Need a Digital Plan (aka Social Media)

4. Digital Footprint - Social Networking for Jobs 1H09 Even the Executive ranks see the value of using Social Media for jobs.

5. Digital Footprint - Social Networking for Jobs 1H 2010 • Social Media Recruiting • LinkedIn 78% • Facebook 54% • Twitter 44%

6. Digital Footprint - Social Networking for Jobs 1H 2010 • Hiring Social Media • LinkedIn 89% (78%) • Facebook 27% (54%) • Twitter 14% (44%) • (% Social Media for Recruiting numbers)

7. Digital Footprint - Social Networking for Jobs 1H09 • Recruiting Uses • Top 3 • LinkedIn • Facebook • Twitter • Promote brand • Publish jobs $0 • Advertise jobs • Referrals • Research candidates • Direct sourcing

8. Social Media Facebook: >500 Million users- 50% of users log in daily - If Facebook were a country – would be 3rd largest - People spend 500 Billion minutes per month on Facebook Twitter: >100 Million users- Adding 300K users per day - >75% of Twitter traffic comes from external sites - >600 Million search request per day LinkedIn: >75 Million users- 60% High Income users, $100K + - Incomes of $200K to $300K are 7X more likely to have over 150 connections - Traffic Up 323% in one year

9. Key to Social Media Optimization (SMO) 1: Do Not be Unique 2: Be Consistent 3: Be Relevant

10. Social Media – “the numbers game” x=n*(n-1)/2

11. Social Media – “the numbers game” Somewhere between Metcalfe’s Law 20 People 190 Connections 500 People 124,730 Connections

12. Connections – Every social network uses a unique term to identify users who interact. LinkedIn calls them Connections. - 1st Degree is me to you - 2nd Degree is me to your friend - 3rd Degree is me to your friends, friend Lifetime limit of 3,000 invitations, lifetime limit of 30,000 connections LinkedIn Lingo You 1st Degree 2nd Degree 3rd Degree

13. LinkedIn How big is your network ???? People I Know People You Know Can I really reach out to 310,000 people ???

14. LinkedIn Are you being Searched UP or Searched ON ?? 1 Your profile has been viewed by 1 person in past week 8 You have shown up in search results 8 times in past week 8 Your profile has been viewed by 8 people in past week 80 You have shown up in search results 80 times in past day

15. What Do I Do Account Manager RF Engineer Technical Sales Rep Design Engineer Account Executive QA Engineer Process Engineer Regional Manager Commercial Operations Sales Engineer Sales Operations Strategic Marketing Product Marketing Commercial Marketing

16. What Do I Do Account Manager RF Engineer Technical Sales Rep Design Engineer Account Executive QA Engineer I want to be Business Development Process Engineer Regional Manager Commercial Operations Sales Engineer Sales Operations Strategic Marketing Product Marketing Commercial Marketing

17. Business Development What I Do Leverage ALL your professional experiences. Past Titles…..Become Current Skills:Thomas Jackson is a ….. “Business Development Executive with Sales, Marketing and Engineering background”

18. LinkedIn – Digital Brand If you can not find you – then how can anybody find you? Find the most relevant JOB TITLE(s) Find most relevant INDUSTRY Job Titles + Industries Remember: LinkedIn is not you Resume LinkedIn is not your Business Card LinkedIn is your e-Billboard

19. LinkedIn Start with your business card. What is your Job Title?What is your Name? Acme Technology Dallas, TX Bob Smith Senior Account Executive Solutions Analyst Information Technology Account Executive =

20. LinkedIn This is the main LinkedIn search page. Here is how you find relevant job titles and industry names. As an example type in ‘Information Technology’. What is another word for Information Technology?

21. LinkedIn Let’s try ‘IT’ instead of Information Technology Now you are 1 of 1,000,000

22. LinkedIn This is the main LinkedIn search page, type in your title ‘Account Executive’ Account Executive may be what your company calls you. What does your spouse, neighbors or friends say you do??

23. LinkedIn How about ‘Sales’ • However, who is really looking to hire a….- IT Person? • Sales Person?-Project Manager? • Engineer? • Nobody!

24. LinkedIn If you take IT (>1M) plus Sales (>3M) you get….. IT SALES with 34,250 You become 1 IN a 1,000,000 by utilizing Key Skill Title Combinations. People are looking for IT SALES

25. Keyword Combinations People tend to search TWICE. Once on what they think they want Second time with a qualifier to reduce the search number Search term: Fishing Pole Qualifier: Fly Results: 708 Search term: Fishing Pole Results: 5,443 Inheritance assurance

26. LinkedIn – Other Key Titles

27. LinkedIn - Matrix Business Development Sales Operations Strategic Marketing Engineer Targeted Titles Strategic Sales Business Operations Sales Engineer Matrix Titles TIP: Think word re-use. It gives more search terms with fewer characters

28. LinkedIn You want to rank as high as you can on LinkedIn by your BRAND (aka SKILLS + INDUSTRY). - Does anyone ever click on page 3 or 4 of Google? - Why do all plumber names start with AAA? You want to be found by more than one job title (ie Project Manager, Operations). This let’s you showcase your skills and background – a lot better than just saying 25 years experience.

29. LinkedIn What does the person looking see?? Note:Personal Contact: will is not visible to anyone until you connect with them. Contact Settings: can contain your contact information and is visible to anyone who looks at your profile. Get your contact info in here! “Above the fold”

30. LinkedIn Relevancy + Consistency = #1

31. LinkedIn Cut and Paste the 100 Characters of your 120 Character Headline that best describes each job. This is your:NEW JOB TITLE : : : :

32. LinkedIn Books reading (remember your audience) • NO webpage • NO problem • There is an app for that.. • Keep Mindshare • Promote yourself • Promote your talents • Showcase Skills • Repository for files Slide Share Presentations (.ppt only) Box.net Documents (.doc, .ppt, .pdf, .xls) Note: 15 modules and/or Applications on your Profile and 12 on the home page Tripit Travel and trips

33. LinkedIn Applications • Use Applications to share: • Blog • Tweets • Presentations • Whitepapers • Video Clips • Travel

34. Enter Social Media

35. Key to Social Media Optimization (SMO) 1: Do Not be Unique 2: Be Consistent 3: Be Relevant

36. Web versus Internet Prince: Web is Dead Google’s #1 Fear…Social Media Google ”only .004% on content is indexed”

37. Web is Dead, Long Live the Internet Internet 77% Web 23% http://www.wired.com/magazine/2010/08/ff_webrip/all/1

38. What People Think of Social Media

39. Punching Through the Noise To get ‘heard’ think Baseball game

40. Digital Footprint www.me.com All these sites but one are extremely high profile, high traffic sights. Linking one site to another (aka self referral) is called “nesting”. Sites that are linked to other sites have higher index values. If you have a vanity URL with sites (and others) you can increase your web presence. Tip: also register your sites with Google directly http://www.google.com/addurl/

41. When it all comes together…… ……No 1 on Google by Name and Skill

42. Social Media ALL Social Media sites share a common thread…. 1: Your Name- Thomas not Tom 2: Your Email - One you are using 3: Your Brand - Your LinkedIn ‘Headline’

43. Digital “Trotline” Let your information “soak”, it can take several weeks to attract attention. Like fishing…sometimes your catching and sometimes you are not. Periodically check your bait, but keep your lines in the water. Your digital footprint should be working for you Not you working for it…. Now get your TARGET COMPANIES and NETWORK!

44. Network, Network, Network - Network some more

45. Social Media for Company Research LinkedIn: Great to find connections or introductions into companies. Don’t forget GROUPS. Google-Alerts: Define your search terms and get a daily digest of activity Twitter: Twitter job aggregators and Twitter Alerts, two great tools RSS Feeds: Great way to keep in touch with current events (great way to start Tweeting by Re-tweeting) Fan Page: Fastest growing element with in Facebook. These are ‘Profiles’ for Business

46. Networking Where the Opportunities Are • Networking (meeting people) remains the best way to find a job • Networking meetings are a great way to meet people and learn skills • Networking calls/coffees are the only way to really “know” people • IMPORTANT have your agenda and ask how you can help

47. What is Social Media Marketing Digital Analog working

48. Networking • Why is Networking so Powerful? • 70% to 90% of all jobs are not posted - This excludes Job Boards and Job Fairs(hint: over half of these are from social networking sites) • 90%+ are found through what type of networking? - Asking friends, neighbors, family: 33% - Knocking on company doors: 47% - Calling companies: 69% - Hunting in packs (Accountability Group): 84% • Do the math…90% of Jobs not posted, 90% of Jobs found through Networking

49. Networking • What is your Networking Strategy? • Before you meet: • LinkedIn • Marketing PlanWhen you meet: • Marketing Plan • “How Can I Help” • Can you contact Mr./Mrs.“----------” for me? • After you meet: • -Follow Up

50. Networking – Accountability Group Find people that do what you do…and do it together