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AWT Bavaria Ukraine. BMW Marketing 2013 .

Sheer Driving Pleasure. AWT Bavaria Odessa November 2013. AWT Bavaria Ukraine. BMW Marketing 2013. BMW Marketing Ukraine. Review 2013 – Market Situation. BMW Marketing Ukraine. Review 2013 – Market Situation. 2013 YTD. 2012. BMW Marketing Ukraine. Review 2013 – Market Situation.

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AWT Bavaria Ukraine. BMW Marketing 2013 .

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  1. Sheer Driving Pleasure AWT Bavaria Odessa November 2013 AWT Bavaria Ukraine.BMW Marketing 2013.

  2. BMW Marketing Ukraine.Review 2013 – Market Situation.

  3. BMW Marketing Ukraine.Review 2013 – Market Situation. 2013 YTD 2012

  4. BMW Marketing Ukraine.Review 2013 – Market Situation. 2013 YTD 2012

  5. BMW Marketing Ukraine.Review 2013 – Market Situation. • BMW 3 Series

  6. BMW Marketing Ukraine.Review 2013 – Market Situation. • BMW 5 Series

  7. BMW Marketing Ukraine.Review 2013 – Market Situation. • GKL+

  8. BMW Marketing Ukraine.Review 2013 – Market Situation. • BMW X1 / X3

  9. BMW Marketing Ukraine.Review 2013 – Market Situation. • BMW X5 / X6

  10. BMW Marketing Ukraine. Review 2013 – Activity Calendar 2013. F15 F07 LCI F34 F10LCI F32 F06 M ATL Print / Digital 7 Series F06 Print / OOH Print / OOH Print / OOH / Digital Print / OOH / Digital Print / OOH / Digital Print / OOH / Digital Print / OOH / Digital BTL X5 F15 F10 LCI F32 BMW Roadshow F30 7 Series F34 F32 / F15 Legal Awards BMW Club Meeting UFW UFW F06 M BMW Golf International OOH / POS POS at Events Seasonal Campaign Print / OOH / Digital / POS

  11. BMW Marketing Ukraine.Review 2013 – Marketing Activities. Ukrainian Fashion Week is the professional fashion event of the prêt-a-porter shows, takes place twice a year, gathers more than 40 participants, accredits more than 150 Ukrainian and international mass media and is attended by over 25000 guests every time. Activities: Product Placement, VIP Shuttle.

  12. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • BMW Club Meeting • June 15, 2013 • ˃ 2300 BMW cars registered as participating; • ˃ 20.000 visitors • Model Range Promotion • F34 Launch • Accessories and Lifestyle area • BMW SF promotion

  13. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • BMW Club Meeting • Activities: • Launch of the new 3 Series GT • M models exhibitions ( M6 Series GC, M5) + 2 motorcycles • BMW Financial Services promotion • BMW Lifestyle area (sale with special price offer just for that day + vouchers for 11% discount offers at our dealerships for the next 6 days – to get the traffic) • BMW Service promotion – flyer and special offer for vehicles older than 2 years

  14. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • BMW Club Meeting

  15. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • BMW Roadshow 2013: • 8 cities • 10 vehicles • 2 months/ 20 test days • 1.987 test drives • 15.820 km • F20/118d, F30/328i xDrive, F10/520i, F10/528i xDrive, E84/X1 xDrive, F25/X3 xDrive, • E70/X5 xDrive, E71/X6 xDrive, F07/535i xDrive GT, F06/640i Gran Coupe Lviv Kharkiv Lugansk Dnipropetrovsk Donetsk Zaporizhia Odesa Simferopol

  16. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • BMW Golf Cup International 2013 • Ukraine • July 20, 2013 • Kiev Golf Club GolfStream http://www.kievgolfclub.com/ • 67 players (3 winners) • 500 guests • Activities: • Launch of the new BMW M6 GC • M models exhibitions ( M5, X6 M) • BMW Model Range Test Drive • BMW Financial Services promotion • BMW Lifestyle area

  17. BMW Marketing Ukraine.Review 2013 – Marketing Activities.

  18. BMW Marketing Ukraine.Review 2013 – Marketing Activities.

  19. BMW Marketing Ukraine.Review 2013 – Marketing Activities.

  20. BMW Marketing Ukraine.Review 2013 – Marketing Activities.

  21. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • VIDEO

  22. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • The New BMW Importer Centre in Ukraine • Groundbreaking Ceremony • September 24, 2013 • 50 Media (100 guests)

  23. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • F32 / F15 Preview Events: • 14 Dealerships • 24/09 - 16/11 • 2 vehicles for static presentation: • BMW - X5 xDrive 50i • BMW - 435і xDrive Coupe     • Test Drive: • BMW - X5 xDrive30d  Rivne Poltava Kharkiv Kyiv Lviv Lugansk Kremenchuk Dnipropetrovsk Khmel’nits’ki Donetsk Mykolaiv Zaporizhia Odesa Simferopol

  24. BMW Marketing Ukraine.Review 2013 – Marketing Activities.

  25. BMW Marketing Ukraine.Review 2013 – Marketing Activities. • VIDEO Groundbreaking Ceremony • VIDEO F32 / F15 Preview Event

  26. BMW Marketing Ukraine.Review 2013 – Marketing Activities. BMW Information Sheets A4

  27. BMW Marketing Ukraine.Review 2013 – Aftersales. OOH / Billboards DM / Seasonal Campaign Brochure DM / Flyer

  28. BMW Marketing Ukraine.Review 2013 – BMW Financial Services. Insurance Flyer Car Stickers BMW Financial Services Flyers Mirror Hanger Showroom Pylon Showroom Financial Price

  29. BMW Marketing Approach 2014.Ukraine. BMW Marketing Approach 2014 # 1 2014 Hero Local Market Local Market September 2013

  30. Marketing Approach 2014. SWOT.

  31. Marketing Approach 2014. Priority Ranking.

  32. BMW Activity Plan 2014.

  33. Thank you for your attention! - 33-

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