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Fashion Internship Wet Seal Inc. Kyrstin Meindl December 16, 2013

Fashion Internship Wet Seal Inc. Kyrstin Meindl December 16, 2013. Fashion Internship Special Project Proposal. Special Project Topic: Tracking Improvement on Sales and KPI’s Company Name: Wet Seal Your Name: Kyrstin Meindl Project Goal:

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Fashion Internship Wet Seal Inc. Kyrstin Meindl December 16, 2013

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  1. Fashion InternshipWet Seal Inc.Kyrstin MeindlDecember 16, 2013

  2. Fashion Internship Special Project Proposal • Special Project Topic: Tracking Improvement on Sales and KPI’s • Company Name: Wet Seal • Your Name: Kyrstin Meindl • Project Goal: • My goal is to steadily make 50% of assigned segments, or show steady improvement. • I want to see a positive and direct correlation between my improving results and the store’s results. • I want to see change within my associates, and change their performance in a positive way.

  3. Executive Summary • Prepared by: Kyrstin Meindl • For: Wet Seal Inc. • Date: December 16, 2013 • Business Project Proposal: I will track my personal progress using Key Points of Interest in order to improve my selling techniques, grow my business, and develop my leadership skills as a retail manager. • Key findings: The most significant results I found were that my numbers and goals were steadily improving, my store was improving as well. I learned that my numbers have a direct and immediate effect on the store’s progress. • Recommendations: Wet Seal Inc. can benefit from my project, because traffic is low at this moment in time, and the company needs their associates to maximize all potential to make money. This means that selling techniques, visual standards, and strong leaders must have high standards. Every customer counts. In addition, I recommend that Wet Seal accept this project as a growth and development plan for myself and my associates. I have learned to develop others and change my associate’s performance, which is • Call to action: It is crucial to see improvement in meeting my sales goals in order to see growing success within my store. In addition, it is essential that I see improvement within my associates in order to develop myself as a strong leader and improve other’s performances to set them up for success.

  4. Measuring Performance: Personal Goals • Goals: LY Sales, Sales Goal, 50% of segments • Accomplishments: Conversion, Exit Strategies, Add-Ons • Results:

  5. Measuring Performance: Store Goals • Goal: To see a positive trend between the store’s sales/ KPI’s and my improvements • Accomplishments: Consistent builds in ADS, UPT, and increasing % in FIC • Results:

  6. Measurable Performance: Associate Goals • Goal: To see change in my associates, as a reflection of my progress • Accomplishments: Weekly Coaching Moments • New associate training and accountability • Real time assessments and determining action plans • Teaching the skills to solidify knowledge • Stress Management • Empowering associates and determining action plans Results: Associates are better developed, on succession plans, and performing at a higher skill level.

  7. Conclusion • Overall, my internship was a huge success. Not only did I transform into a better seller to meet my personal goals as an assistant manager, but I saw my improvements have a positive effect on the store and I developed into a strong leader. • Recommendations: • Developing succession plans and action plans for associates • Accountability for all managers- no excuses

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