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Writing eCommerce content is not a daunting task, but certainly requires additional skills to increase the visibility of your products and services. These eCommerce copywriting hacks will help you write result oriented content, resulting more sales and revenue for your business. It covers various ecommerce copywriting topics such as writing effective headlines, content tonality, adding USP to the content and much more.
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TOP 5ECOMMERCE COPYWRITING TIPS
1. BIDADIEUTOYOUR COMMONLYUSED WORDS
01 EDITING Onceyou’redonewritingandbeginto edityourcopy, trytoeliminate “literally, well, therefore, henceforth, besides, etc.” andotherrelatedwordsastheyarenot required. Bidadieutoyourcommonlyused REMOVELONGPHRASES Youcanalsolookforlongphrasessuchas “asaresult, revolutionaryproduct, no matterwhat, attheend” andremove themfromyourcopy. It will certainly simplify your writing and help you connect with more audience. words
2. CONNECTWITH YOURTARGETED CUSTOMERS
USENATURALTONE ADDRESSPAINPOINTS 01 04 Useanaturaltone, andavoidslang, businessjargon, etc. Addressthepainpointsandeducate yourprospectsonhowyourproduct canofferasuitablefix. KEEPITSIMPLE AIMFORTHELONGRUN 02 05 Keepyoursentencessimple, short, andappealing. Sellthemapositiveexperiencefor turningthemintorepeatcustomers. EMOTIONAL CONNECTION 03 Trytoforgeanemotional connectionwithyourprospective customers.
3. SIMPLE & EFFECTIVE HEADLINES Avoidusingheadlineswithpunsasyoumay inadvertentlyconfuseyouraudience. Believeus, theydon’thaveenoughtimetostop andponderoverwhatyouaretryingtosay. So, keep it simple and meaningful.
4. CLEARTHOUGHT APPROACH Advocateyourcustomersandprovidethemwith thepossiblesolutionstotheirissues. Avoidwritinglongsentencesthatreducetheuser's interest & readability.
HIGHLIGHTTHEPROBLEM 5.DONOT OVERBURDEN 01 Highlighttheproblemsofyour customersbeforeyousellthe solution (product) THE VISUALIZATION 02 Helpyourcustomersvisualizehow theywillfeelafterusingyour product. CUSTOMER WITH SELLINGFACTORS UNWANTED Ifyouaresellingairconditioners online, ratherthanjustsayingitis energyefficient, youcouldsay ‘save $100onyouryearlyelectricitybill’. 03 INFO
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