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Air New Zealand

Air New Zealand. TRENZ : North America Update Queenstown - May 7, 2012 Sarah Crosby, Manager Leisure Sales USA. New Channel Focus – North American Sales. Recent restructure of N.A. sales teams Emphasis on specific channel distribution

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Air New Zealand

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  1. Air New Zealand TRENZ : North America Update Queenstown - May 7, 2012 Sarah Crosby, Manager Leisure Sales USA

  2. New Channel Focus – North American Sales • Recent restructure of N.A. sales teams • Emphasis on specific channel distribution • Primary distribution channels of Leisure, Cruise, Groups, Incentives and Corporate • In Partnership developing these channels with Tourism New Zealand

  3. Additional Capacity = Growth • Effect of withdrawal of Qantas on LAX-AKL route effective May 6, 2012 • Additional capacity added to LAX-AKL and SFO-AKL routes, 12,000 seats between June and December 2012 • Continual monitoring to ensure additional capacity is adequate • Forward intakes positive, steady

  4. North American Flight Schedule 30 Flights per week N.A. to Auckland *^ *Northern winter/peak: DEC/JAN/FEB • Double daily non-stops per week Los Angeles - Auckland • Daily non-stops per week San Francisco - Auckland • 3 non-stops per week Honolulu - Auckland • 5 non-stops per week Vancouver - Auckland • 1 direct Los Angeles-Rarotonga-Auckland ^NZ1/2 daily feed from London/Heathrow.

  5. Air New Zealand Vacations • ANZ Vacations; new brand offers increased exposure off the ANZ website in North America • Conversion goal with land options to marry with the many air only tactical fare offerings in market • Expanded offering of air/land packages to New Zealand and beyond • Focus moving forward with trade channels throughout the US • Campaign activity/joint ventures with Tourism New Zealand

  6. Air New Zealand – North AmericanWebsite • Monthly statistics: • Over a quarter of a million visits • Over a million page views • 73% are new visitors • Average visitor goes to 5 pages per visit • “airfare deals” to New Zealand is the second most popular page after the home page. • Other international sites managed by North America: • Canada & new Spanish language sites launching in the next week for Mexico, Columbia and Argentina • Dedicated Trade Site: www.airnztravelagent.com

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