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– Media in the Online Age: History, development and where it’s heading. – L12

– Media in the Online Age: History, development and where it’s heading. – L12. Friday 19 th April 2013. Unit G325: Section B – Critical Perspectives in Media. Aims & Objectives. Why?. Re-cap prior learning.

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– Media in the Online Age: History, development and where it’s heading. – L12

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  1. – Media in the Online Age: History, development and where it’s heading.– L12 Friday 19thApril 2013 Unit G325: Section B – Critical Perspectives in Media

  2. Aims & Objectives Why? • Re-cap prior learning. • Introduce some new theoretical concepts surrounding the popularity and accessibility of the internet. • Research the History of the Internet and think about how it’s developed into what it is today – What is it today? • Look at an exam question and establish HOW case study examples we have looked at conform to some key terms/ideologiesfor the exam. • Research your own case study. • Review the learning. • AO1 • Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

  3. WHAT DO YOU ALREADY KNOW? Dan Gilmor (2004) said we are….. “CITIZEN JOURNALISTS”

  4. YOU TEACH MR CRAFTS! TASK 1) – 10 minutes YOU MUST Research the History of the Internet: Find x2 examples of case studies that establish the internet’s dramatic transformation since it’s inception. THEN: Write down when the Internet became a viable point of access for people around the World – Date. What does WWWstand for? How does this link in with Marshall McLuhan’s (1967) “Global Village” ideology.

  5. FEEDBACK

  6. Charles Leadbetter (2006) and ‘We-Think’ Leadbetter(2006) argues that the way we think and make sense of ‘knowledge’ is fundamentally shifting in the online age. Open-access knowledge building communities on the web allow ideas to be shared and tested more quickly and effectively. This leads to more creativity and innovation, a creativity and innovation separate from institutional constraints. YOU MUST use a theory like this to provide context to your answer.

  7. CASE STUDY EXAMPLES YOU MUST refer to at least 2 types of media in your answer for this question. YOU WILL spend x1 hour in the exam answering a Section B question. Here are some of the Case Study example I have taught you so far that YOU SHOULD refer to: SOCIAL MEDIA and MICRO BLOGGING Television’s/Film’s adaptation to these changes.

  8. EXAM QUESTION In the last few years, what have been the most significant developments in how individuals use the internet? • Theory/Key terms YOU SHOULD use:- SOCIAL MEDIA • Tapscott & Williams (2006) – • “As people individually and collectively program the web, they’re increasingly in command”– They also stated that we live in a “collaborative culture”. • The rise in We Media – For example social media products such as Facebook and Twitter continue to determine the nature of society (Technological determinism) • A new wave of Prosumershave embraced the internet’s many platforms and media products – YOU SHOULD refer to the growth of Facebook and how other traditional Gatekeepershave “jumped on the band wagon” – Examples? • The internet now embraces JurgenHabermas’s (1991) ideology of the media focussing on “celebrity” – Examples? • Social Media has “eroded normal social behaviour” (Noah Chomsky) – • Has it eroded anything else as well? • Henry Jenkins (2006) – “Everyone is a producer of Media” and “we can now communicate across geographical barriers” – Web 2.0.

  9. EXAM QUESTION In the last few years, what have been the most significant developments in how individuals use the internet? • RESEARCH/RE-CAP Task: • Go on to the internet and find the following: • 1) X1 article/review/source that conforms to Tapscott & Williams (2006) ideology • 2) X1 example of the popular press that conforms Chomsky’s ideology. • 3) X1 Other example from the web in relation to any media industry that conforms to Henry Jenkins (2006) ideology.

  10. FEEDBACK

  11. EXAM QUESTION In the last few years, what have been the most significant developments in how individuals use the internet? • Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film • Plunkett (2008) – Traditional UK Gatekeepersare “ditching” their traditional, old methods and are going “straight to their audience via the web”. • Tapscott & Williams (2006) – • “As people individually and collectively program the web, they’re increasingly in command” • Cross Media Convergence in terms of marketing by the Film Industry – Examples? • Synergywith other institutions – Examples? • Media Democracy emerging and Media Imperialism and Oligopoly’s changing as a result – Examples? • Bauman (1998) – “winners and lorses” – Examples? How would this apply to Social media as well?

  12. EXAM QUESTION In the last few years, what have been the most significant developments in how individuals use the internet? • Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film • Jenkins (2006) - Convergence- brings the “..kinds of entertainment experiences they want” YOU MUST find a statistic for EACH media product above that conforms to Jenkins (2006) ideology. YOU SHOULD visit each of their websites and look for language that encourages something alternative in terms of entertainment experiences. Finally, YOU SHOULD watch the 4-OD Vending machine advert and an example of BBC iPlayeradvert – What verbal codes stand out?

  13. FEEDBACK

  14. EXAM QUESTION In the last few years, what have been the most significant developments in how individuals use the internet? • Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film • Jenkins (2006) - Convergence- brings the “..kinds of entertainment experiences they want” Ricky Gervais– Interview promoting the televising of his new show Derek 30th January 2013 “The Future of television” as Gervais pointed out that usually “a triumph for a TV show is usually a few million; about 100 million will see our new show this year. That’s phenomenal!”

  15. EXAM QUESTION In the last few years, what have been the most significant developments in how individuals use the internet? • Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film • Jenkins (2006) - Convergence- brings the “..kinds of entertainment experiences they want” Research – Is anyone else embracing this new form of VOD? Is it seen as a FADor something to embrace?

  16. FEEDBACK

  17. Remainder of the lesson: • Go on to the WordPress BLOG and establish how your own independent case study conforms to any of the ideologies we have covered/re-covered today. • Research other ideologies/key terms that COULDbe used in answering the question: EXAM QUESTION In the last few years, what have been the most significant developments in how individuals use the internet?

  18. WHAT HAVE YOU LEARNT TODAY?

  19. Homework: Type up an answer to the question based on what we have learnt today/so far and post it onto the BLOG. In your answer YOU MUST conclude by saying where YOU think the internet is going to develop from here onwards. Due: Friday 26th April

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