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Understanding Consumer Behavior: Economic, Social, and Environmental Perspectives

Explore the complex relationship between consumption and society from economic, historical, and environmental viewpoints. See how factors like budget lines, utility maximization, and ecological footprints influence consumer choices. Learn from global advertising expenditures, revolving debt trends, and more. Dive into a formal theory of consumer behavior with insightful figures and data.

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Understanding Consumer Behavior: Economic, Social, and Environmental Perspectives

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  1. Chapter Nine: Consumption and the Consumer Society

  2. Economic Theory and Consumption

  3. Figure 9.1: The Budget Line

  4. Figure 9.2: Effect of an Increase in Income

  5. Figure 9.3: Effect of a Fall in a Price

  6. Table 9.1: Quong’s Utility from Chocolate Bars

  7. Figure 9.4: Quong’s Utility Function for Chocolate Bars

  8. Consumption in Historical and International Context

  9. Figure 9.5: Revolving Debt in the United States, 1968-2012, Adjusted for Inflation

  10. Consumption in a Social Context

  11. Figure 9.6: Global Advertising Expenditures, by Country/Region, 2011 Source: Advertising Age, December 5, 2011.

  12. Consumption in an Environmental Context

  13. Figure 9.7: Ecological Footprint per Capita, Select Countries, 2007 Source: Global Footprint Network, www.footprintnetwork.org/en/index.php/GFN/page/footprint_for_nations/

  14. Appendix: A Formal Theory of Consumer Behavior

  15. Figure 9.8: The Budget Line and Its Slope

  16. Figure 9.9: An Indifference Curve

  17. Figure 9.10: Different Levels of Utility

  18. Figure 9.11: Utility Maximization

  19. Figure 9.12: Response to a Change in Price

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