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Color Theory

Color Theory. Primary, Secondary, Tertiary Hue, Saturation, Tints, shades. What is Color Theory?.

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Color Theory

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  1. Color Theory Primary, Secondary, Tertiary Hue, Saturation, Tints, shades

  2. What is Color Theory? • Colors have a great impact on how we perceive a photo. Colors in a scene might “just be there”, but colors can also be used as a compositional tool; creating balance, contrast, tension, harmony and adding emotions. • Colors also can add depth to our photographs. • We need to know what is pleasing to the eye and how to translate that into photographs • The color wheel is the basic tool for combining colors • Colors can create harmony or conflict in an image. • Colors add energy. Strong colors create a focal point, subtle colors create mood and atmosphere.

  3. 3 parameters to color • Color actually encompasses three parameters; • Hue • Saturation • Brightness

  4. Affects of Color on People • Red: raises blood pressure, can evoke fight or flight response, attracts attention, adds tension, appetite stimulant. • In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings. • In India red is the color of purity (used in wedding outfits). • Blue: calming effect, peaceful, tranquil, can also be cold and depressing. People are more productive in blue rooms. • In China, blue is associated with immortality.In Colombia, blue is associated with soap. • Green: symbolizes nature, can improve vision, calming, conservative, implies wealth • In China, green hats mean a man's wife is cheating on him; it is not a good color for packaging. • In some tropical countries green is associated with danger. • Yellow: enhances concentration, speeds up metabolism, too over-stimulating for the eye. The yellow rose is a symbol of friendship, less passionate or threatening than red ones. • In Asia yellow is sacred, and imperial • Purple: The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. • Purple dye was made from the mucous gland of a snail. It required thousands of snails to yield 1 gram of dye causing it to be a color only nobles could afford. Today purple is a trendy color targeting creative types. • Orange: orange expresses energy. It has luminous qualities and has been used for attention-getting purposes, such as on caution signs. It symbolizes balance, warmth, enthusiasm, and vibrancy • In Ireland orange has religious significance (Protestant).

  5. Primary Colors • Red, Yellow, Blue • These are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues.

  6. Secondary Colors • Green, orange and purple • These are the colors formed by mixing the primary colors.

  7. Tertiary Colors • Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green. • These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange. 

  8. Analogous Colors Analogous (similar) colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates.

  9. Complementary Colors Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green.

  10. Triadic colors Three colors that are equally spaced on the color wheel that contain two sets of compliments.

  11. Examples of one color as main theme

  12. Example of Analogous Color theme

  13. Examples of Complementary Colors as a theme

  14. Color Activity • Pick two colors from the bowl (make sure you have two different colors); you will then have 30 minutes to photograph the following: • Each color as the dominant subject in your photography • A complementary color to the ones you have chosen. • An analogous color to the ones you have chosen. • In addition to making your colors the dominate subject, you must have one of the compositional elements in your photo (like rule of thirds or shallow depth of field). • Use natural or studio lighting when possible. • DO NOT TAKE PHOTOS OF OTHER PHOTOS OR POSTERS

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