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February 2001

February 2001. SEX ON TV: Content and Context. Kaiser Family Foundation. Chart Pack. Percent of shows that contain sexual content. 97/98 Season. 99/00 Season. 97/98 Season. 99/00 Season. All shows. Primetime shows on broadcast networks.

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February 2001

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  1. February 2001 SEX ON TV: Content and Context Kaiser Family Foundation Chart Pack

  2. Percent of shows that contain sexual content. 97/98 Season 99/00 Season 97/98 Season 99/00 Season All shows Primetime shows on broadcast networks Note: Includes all genres other than newscasts, sports or children’s shows.

  3. Percent of shows that contain sexual content, by genre. 89% 84% 80% 74% 69% 67% 27% Movies Sitcoms Soap Operas News Magazines Dramas Talk Shows Reality Shows

  4. Percent of shows that contain sexual intercourse, either depicted or strongly implied. 97/98 Season 99/00 Season

  5. Had an established romantic relationship Relationships of characters involved in sexual intercourse. Knew each other, had no prior romantic relationship 25% 50% 16% 9% Just met Undetermined

  6. Apparent age of characters involved in sexual intercourse. Age 25 or older Age 18 to 24 68% 23% 9% Under 18

  7. Of all characters involved in sexual intercourse, the percent appearing to be 18 or under. Percent of shows that contain sexual content involving teen characters. * 97/98 Season 99/00 Season 97/98 Season 99/00 Season * Not a statistically significant change.

  8. Of all shows with sexual content, the percent that also contain any reference to sexual risks or responsibilities. * 97/98 Season 99/00 Season * Not a statistically significant change.

  9. Of all shows with sexual content, the percent that also contain any reference to sexual risks or responsibilities, by genre. Dramas Movies Talk Shows Soap Operas News Magazines Sitcoms

  10. Of all drama programs with sexual content, the percent that also contain any reference to sexual risks or responsibilities. 97/98 Season 99/00 Season

  11. Percent of shows that contain any reference to sexual risks or responsibilities, by type of sexual content. Among shows with any sexual content Among shows with sexual intercourse depicted or strongly implied

  12. Percent of shows with sexual intercourse that also contain any reference to sexual risks or responsibilities. 97/98 Season 99/00 Season

  13. Percent of shows that contain any reference to sexual risks or responsibilities: shows with teens vs. all other shows. Among shows with any sexual content Among shows with any sexual content involving teens Among shows with teens talking about or engaging in sexual intercourse

  14. Methodology This chart pack is based on a study of programming from the 1999-2000 television season, aired from October 1999 through March 2000. The study analyzes a total of 1,114 shows, covering the full range of TV genres other than newscasts, sports events, and children’s shows. The ten channels in the study represent all segments of the television industry, including broadcast network, syndicated programming, public television, basic cable and premium cable. The channels included in the study are ABC, CBS, Fox, HBO, Lifetime, NBC, TNT, PBS, USA, and the WB affiliate in Los Angeles, KTLA. All analysis was conducted by a group of trained coders who underwent extensive training, and whose performance was systematically monitored to ensure strong inter-coder reliability. For a full explanation of the methods used in this study, please refer to the full report, publication #3088. Additional copies of this chart pack (#3090) or the full report are available for free online at: www.kff.org, or by calling 1-800-656-4KFF.

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