1 / 23

Where is our Market Headed?

Where is our Market Headed?. Presentation to Canadian Bison Association November 23, 2009. YTD bison slaughter - USDA. Processors Face Tight Supplies . YTD bison slaughter- USDA. Prices Stay Near Historic High. Consumers staying with bison. Custer Sale Results 2009.

richard_edik
Download Presentation

Where is our Market Headed?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Where is our Market Headed? Presentation to Canadian Bison Association November 23, 2009

  2. YTD bison slaughter - USDA • Processors Face Tight Supplies

  3. YTD bison slaughter- USDA

  4. Prices Stay Near Historic High • Consumers staying with bison

  5. Custer Sale Results 2009 • Demand strong for females Average Price – 2009 vs. 2008 Ave. Price Per Lb. - 2009 vs. 2008

  6. What’s Ahead?

  7. Top trends • Retail sales will continue strong • More demand for low-end cuts • Casual dining struggling

  8. Top trends • People want a community around food • The story around food is important

  9. Top trends • Green cooking seen as a efficient, healthy and a good value

  10. Top trends • Local is surpassing organic as a key motivator • Consumers also looking for locale

  11. Top trends • Restaurant menus increasingly carrying calorie count and other nutritional info

  12. Top trends • Americans looking for tighter controls • People don’t trust conventional food system

  13. Beyond the recession:A fundamental shiftin the marketplace

  14. A new focus on responsibility

  15. U.S. Population

  16. “The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.

  17. “They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years. Source: TIME Magazine

  18. Our challenges/opportunities • Food safety • Continued promotion • Non-commoditization • and • New producers

  19. Promotion • Focus on foodservice • Marketing materials • Continued public relations • Education/Outreach • Farmers Market Promotion

  20. Recruiting a new generation USDA Price Report NBA Checkoff

  21. AND. . . . . (DRUMROLL, PLEASE)......Coming soon

  22. Bison Producers’ Handbook • 30+ authors • Experts from U.S. and Canada • All new information • Best resource available

  23. Thank You Join us: January 21-22 – NBA Annual Conference Renaissance Hotel – Denver, CO January 22-23 – GTSS National Western Stock Show

More Related