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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

Discover the current sales trends and opportunities for Chenin Blanc in the South African retail market. This analysis includes the performance of different wine varieties, price ranges, and customer preferences. Learn how to leverage the value and popularity of Chenin Blanc to boost your sales.

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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

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  1. CHENIN BLANC ASSOCIATION 19TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: SA RETAIL CAROLYN BARTON

  2. MAKRO SA: • 13 stores nationally • Makro card • Combination retail & wholesale • Wide range • Wine consultants

  3. MAKRO SA: 30.5% Red 8.4% Rosé 13.5% Sparkling 22.1% Box, Perlé, Other 25.5% White Wine volume sales Aug 2008-Jul 2009

  4. MAKRO SA: 32.8% Sauvignon Blanc 10.4% Chardonnay 6.6% Chenin Blanc 2.6% Other white varieties 47.6% White blends White wine volume sales Aug 2008-Jul 2009

  5. MAKRO SA: R 0 to R24 27.7% R25 to R44 54.4% R45 to R79 16.2% Over R80 1.7% Top 6 Chenin Blancs, average selling price R30.28 (VAT incl) White wine volume sales Aug 2008-Jul 2009

  6. Chenin Blanc is: • Superb value • Crowd pleasing & great “intro” • Most interesting food wine • Already growing in sales • Manageable category But: • Confusion re styles • Customers still “prefer” Sauvignon Blanc

  7. Way Forward: • Retain (relative) value offering • Keep it focussed and simple • Clear customer message re styles and information on wooding • Market leaders will define price bands • Obvious inclusion in blended whites • Continual work on brand Chenin

  8. THANK YOU

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