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BABY ME – Tobacco Free Program

BABY & ME - Tobacco Free Program is an evidence-based effort aimed at reducing prenatal smoking rates in Indiana. With partnerships and an inter-professional approach, the program provides prenatal sessions, postpartum visits, and free diapers. The program has shown success with a 70% quit rate at 6 months postpartum. Expansion plans include reaching more women and partnering with additional organizations for greater impact.

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BABY ME – Tobacco Free Program

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  1. BABY ME –Tobacco Free Program An Evidence-Based Effort to Impact Prenatal Smoking Rates in Indiana August 19, 2014

  2. BABY & ME – Tobacco Free Program Save the BABIES! The NEED The PROGRAM The Partnerships … …It’s WORKING Indiana

  3. Indiana 2010-2012, Prenatal Smoking Percentages In 2012, 16.5 % of women in Indiana reported smoking during their pregnancy. (Two times higher - National average) Smoking Rates: Hoosier women - 7.1 % Women on Medicaid - 27%. Source: Indiana State Department of Health, Maternal & Child Health Epidemiology Division

  4. Source: Indiana State Department of Health, Maternal & Child Health Epidemiology Division [June 30, 2014] United States Original: Centers for Disease Control and Prevention National Center for Health Statistics Indiana Original Source: Indiana State Department of Health, PHPC, ERC, Data Analysis Team

  5. Smoking During Pregnancy • Increases • Premature births • Low-birth rates • Placental abruptions & stillbirths • Risks of SIDS • Reduces • Blood flow and oxygen to baby • Risk of future health and behavioral problems

  6. BABY & ME – Tobacco Free Program • Evidenced-Based Prenatal/Postpartum Program • Researched from 2006 – 2009 NY State Dept. of Health • 2011 Results, 70% + quit rate, at 6 months postpartum • Core Program Components: • Provides 4 prenatal sessions • 12 Monthly postpartum visits • Provides FREE Diapers, • 12 months Postpartum • Tested at every visit

  7. Indiana’s Program Oct 2013 – Sept 2014: Enroll 300 Women Enrollment goal met: April 2014 Quit rate of 70% (as of June 2014) Oct 2014 – Expansion to include partners

  8. Local Program: Union Hospital, Terre Haute • Inter-Professional approach • Outreach to other clinics • Partnership with surrounding counties Carrie Evans, Coordinator Baby and Me - Tobacco Free Program Union Hospital Family Medicine 1530 N. 7th St., Suite 200 Terre Haute, IN 47807 812-478-4136 caevans@uhhg.org

  9. Inter-Professional Approach • Faculty and Resident Doctors • Behavioral Health Specialists • Pharmacist • Radiologist • Social Workers

  10. Outreach to Other Clinics • Able to see clients from any OB practice • Use of fax referral and word of mouth

  11. Partnership In Surrounding Counties • Subcontracting with agencies in: Parke/Vermillion Counties – Vermillion – Parke Community Health Center Chances and Services for Youth (Also able to reach Montgomery County) Owen County - New Beginnings Pregnancy Resource Center

  12. First Year Success! • 78 Women Enrolled • 56% Quit • 11% Reduced • 64 Vouchers given to 22 women

  13. Indiana’s Future • Anthem BlueCross Blue Shield • 4 additional locations • 300 additional women served. • ISDH • Data support & advisor • March of Dimes • Promotion & training • CVS/Caremark • Voucher processing

  14. For more information: Indiana Dept HS BABY & ME – Tobacco Free Program Laurie Adams, Executive Director 716-484-3325 lauriea@windstream.net director@babyandmetobaccofree.com www.babyandmetobaccofree.org Carolyn Runge, MPH, IBCLC Maternal Health Administrator MCH Division, ISDH 317-233-1374 crunge@isdh.in.gov

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