⚡️PDF/READ❤️ Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s

1. Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolution

3. Description : Epic stories from the decade that taught Americans how to vote with their wallets.&quotThemore you read, the less you feel like a sheep in the thrall of Madison Avenue, and more like a tiny, private tycoon bending the market to your whims.&quotWha did Al Capone, Babe Ruth, and Coco Chanel all have in common? Al Capone understood that working men just wanted to enjoy a beer after a long day at work&#8230an that working women wanted exactly the same thing. Babe Ruth understood that people wanted a show, not just a game&#8230evn if they would never see him play. Coco Chanel understood that women wanted freedom from tight corsets, flowing gowns, and complex updos&#8230evn if (especially if) that meant showing some skin. Each one understood what their customer wanted and found a way to give it to them.We&#8217veheard amazing stories like these so often over the past 100 years that they&#8217vebecome&#8230wel, normal. But that&#8217sonly because no one alive today remembers what life was like before the so-called &#8220Roring 20s&#8221&#8211the most misunderstood decade in American history. Capone, Ruth, and Chanel were indeed unique, but they were not alone. Dozens of innovators used the same approach to systematically change every aspect of our daily lives in a 10-year orgy of societal transformation unknown before or since.The 1920s ushered in nothing short of a Consumer Revolution &#8211one just as transformative as the Industrial Revolution that preceded it or the Information Revolution that followed. Consumer culture not only changed what we buy and how we buy it, but more important than that, it changed how we see ourselves and our role in society. We&#8217remore than healthcare patients, college students, social advocates, and citizens. We&#8217reconsumers&#8230an we demand to be treated as such.Our world &#8211for good and for ill &#8211would never be the same.What you can expect in this book:Fun, fast-paced, and fascinating stories about colorful characters of the 1920s.Learn the origins of everything from frozen food to diaphragms.Empower yourself to make better consumer choices...starting today.This book will help you rediscover your power to change the world!What others are saying...He&#8217sdone it again. Fresh and unique insights often grow out of the intersection of two interesting topics. As with Marketer in Chief, Jason Voiovich demonstrates his mastery of U.S. History and marketing with the

4. deeply researched but fun-to-read Booze, Babe &ampthe Little Black Dress. Voiovich captures, with imagination and great story-telling, the impact of how the &#8220Chice Era,&#8221born in the Roaring Twenties, revolutionized American culture.&#8212Steve Wehrenberg, retired advertising executive and professor of strategic communicationJason brings 1920s marketing back to life through stories told so compellingly that you want to marinate on each one. History has so much to teach us, and this book nails such a core period - while also being such a fun one to read.&#8212Todd Caponi, Author of The Transparency Sale and The Transparent Sales LeaderIn &#8220Boze, Babe, and the Little Black Dress,&#8221Jason Voiovich glibly reveals the bones and origins of consumer culture. The colorful characters and funny anecdotes he uses to explain the tectonic plates of modern America isn&#8217tmerely fascinating&#8212it#8217s also strangely empowering. The more you read, the less you feel like a sheep in the thrall of Madison Avenue, and more like a tiny, private tycoon bending the market to your whims. &#8211Andrew Heaton, comedian and podcaster&quotHes like if Will Rogers and Mr. Spock had a baby.&quotwwwmightyheaton.com