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Bring ‘em in! Successful Marketing and Outreach

Bring ‘em in! Successful Marketing and Outreach. Elizabeth Bowman SBCC Outreach and Collection Development Librarian. The agenda. The basics The plan The agent The quick win The no-money The wrap. The basics. What is marketing ? How can we learn about it ? more ?!

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Bring ‘em in! Successful Marketing and Outreach

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  1. Bring ‘em in! Successful Marketing and Outreach Elizabeth Bowman SBCC Outreach and Collection Development Librarian

  2. The agenda The basics The plan The agent The quick win The no-money The wrap

  3. The basics What is marketing? How can we learn about it? more?! What is outreach?

  4. The plan Formal versions (demonstrated SBCC spreadsheet) Another On the fly

  5. Step 1: Set some goals, after assessment. Step 2: Seek meaningful alignment. Step: 2.5 Do the work. Step 3: Pick some tools. Select multiple ways of marketing every initiative. Target your audience(s). Balance between the innovative and attainable. Step 4: Create a timeline, and go! Step 5: Reflect and evaluate, and repeat. modified from: Adventures of Library Girl

  6. The agent Who’s in charge?

  7. SBCC strategies FB

  8. The quick win

  9. Examples Twitter for marketing CLA PRExcellence examples Videos on Pinterest

  10. The no-money What is free? What can be copied? What can be donated? What can be done ahead of time?

  11. The wrap Where are good examples? Where are tools, there, and here? ALA CLA ACRL Schools How do we evaluate, or: Does it work?

  12. The books

  13. The links Getting Out to Get In(clusive) OCLC blog post Calgary Public Library Marketing page - video intro, top drawer branding/messaging Marketing Libraries: What non-profits can learn from lots-of-profits - great slide show about marketing, 8 minutes Expert tips for marketing your library blog post ALA Advocacy Outreach to Underserved Populations Adventures of Library Girl marketing template Libraries are Essential - blog from author of The Accidental Librarian Marketer Outreach Librarian - blog [At Play in the Academic Library blog post by E. Bowman] NYPL tumblr page Library Marketing Videos on Pinterest CLA PR Excellence Awards examples of recent winners Frasier Valley Regional Library Bookmobile - outreach in the community, in a car ALA logos Using Twitter for Marketing and Outreach - slideshow Library Marketing Toolkit CLA Communication Toolkit ACRL

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