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TorqueGorilla

Online Sporting Vendor. TorqueGorilla. By: John Wilton Kevin Hampson Dan Rahmlow Araib Nasir. Introduction. Our company: TorqueGorilla Sports Our Mission & Vision Who we are Our contribution to the market What we sell Our new products. Company & Business Profile. Online vendor

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TorqueGorilla

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  1. Online Sporting Vendor TorqueGorilla By: John Wilton Kevin Hampson Dan Rahmlow AraibNasir Torque Gorilla

  2. Introduction • Our company: TorqueGorilla Sports • Our Mission & Vision • Who we are • Our contribution to the market • What we sell • Our new products Torque Gorilla

  3. Company & Business Profile • Online vendor • What we sell and to whom? • Our goal • Partnership for delivery Torque Gorilla

  4. Market Environment • The environment we operate in is the Sporting Goods Store Industry. • Two of our competitors include Dick’s Sporting Goods and Lifetime Fitness. Torque Gorilla

  5. Environment Changes • A looming threat to this industry is the changing demographics of the US population. • Persons aged less than 30 years have the highest participation rates in sporting activities, a key market that will decline in population beyond the outlook period. • A potential target market is the ageing baby boomers. Moving towards retirement, they are increasingly concerned about health and longevity, thus involving themselves with sports and recreational activities. Torque Gorilla

  6. Customer Needs & Preferences • What are our customers’ wants and needs? • What is expected of the industry? • Do we have any additional expectations or less? • How will we meet and exceed these? Torque Gorilla

  7. Proposition: Torque • What is Torque? • Why is this a good idea? • How can this work? Torque Gorilla

  8. SWOT- Torque Torque Gorilla

  9. Promotion & Adoption • What market segments are we trying to reach? • How will we target our chosen segments? • How will we position ourselves to sell our product? Torque Gorilla

  10. Product Launch • Before you launch this product you must test the market. • This is done by random sampling the population. • We will launch a Web-wide marketing strategy. • We will get our link posted on all our alumni .edu sites. • This will raise our rank on pages. • Heavy advertising on the Internet will be necessary to attract attention. Torque Gorilla

  11. Advertising • We can reach a large market due to the availability/ accessibility of the Internet • PPC advertisements periodically to attract customers when sales levels normally decrease. • Sponsorships and endorsements of athletes and local sports teams. Torque Gorilla

  12. Distribution • We will distribute across the states. • We partner with UPS to provide the best shipping to our customers in every corner of the United States. Torque Gorilla

  13. Pricing Strategies • Our markup will be less than our competitors. • We will also share our warehouse facilities. • This will also reduce our fixed cost. • Buy in bulk to reduce cost. • Sales and Discounts. • Special school and team discounts Torque Gorilla

  14. Projected Financials • We project weekly sales of ~$17,000 and monthly sales of ~$71,000 • Depends heavily on Season • Higher in the Summer • Profit can be substantial • Low overhead • Minimum employees • Low relative costs Torque Gorilla

  15. Social Impact • Recycle paper, plastic, aluminum, ink cartridges. • Reuse packing materials and cardboard boxes. • Use double-sided printing when possible. • Reduce paper transactions by going digital for bill payment, vendor ordering, invoices, online banking, e-mail and faxing directly from your computer. If customers want paper bills will use 100% recycled paper. • Eliminate disposable cups, plates and utensils in the break room. Replace with permanent dishware. • Switch to rechargeable batteries. Large office supply stores even have collection centers for recycling dead rechargeable batteries. • Use eco-friendly cleaning products that are biodegradable and non-toxic. • Purchase energy-efficient PCs, printers, and other equipment with the EnergyStar label. • Donate or recycle old computers and equipment. • Keep up with regular maintenance of all mechanical equipment. Torque Gorilla

  16. Conclusion • TorqueGorilla is all about bringing the very best to its customers • The online store is quick, easy, and support is available 24/7 • Our brand, Torque, is the perfect alternative to pricey athletic gear, and is appropriate for all ages and experience levels Torque Gorilla

  17. Recap • TorqueGorilla Sports, what we’re about • Our vision is clear • We’re all about the future of retail • Our contribution to the market • Revolution of service and a great experience • Commitment to our customers and the products we bring them Torque Gorilla

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