Importance of Digital Accessibility - Why Every Business Should Care

1. Importance of Digital Accessibility: Why Every Business Should Importance of Digital Accessibility: Why Every Business Should Care Care What is digital accessibility? What is digital accessibility? It refers to the tactical creation of digital content that is accessible to everyone, including disabled people. The platform of digital accessibility enhances reputation, reaches a wider audience, improves the user experience, provides SEO benefits, avoids legal complications and makes the content inclusive. The strategic importance of digital accessibility: The strategic importance of digital accessibility: Online media platforms can be easily accessed by disabled people through the digital accessibility platform. Inclusivity increases brand reputation, widens the audience and fosters trust. Countries like America have made it mandatory to build websites or web applications according to American with Disabilities Act (ADA) standards. The content can be

2. easily accessed by disabled people through the tactical implementation of digital accessibility guidelines. The platform of digital accessibility can overlap with other best practices such as usability, web design, design for older users and Search Engine Optimization (SEO). Accessibility websites have increased audience reach, reduced maintenance costs and better search results. When the content and website are optimized for accessibility, credibility is boosted and ranking is made better on Google. Hence, more traffic is bought to this website through these improvements. Disabled people can effectively interact and navigate with the website or web application. The website can be browsed with independence and autonomy. Both private and public corporations can incorporate accessibility standards for maximum benefit and avoid legal hassles because in many countries accessibility standards and guidelines are mandatory and non-abidance to it can result in penalty. The way to ensure digital accessibility: The way to ensure digital accessibility: To fully leverage the accessibility platform, Web Content Accessibility Guidelines (WCAG) need to be tactically incorporated. These guidelines are frequently updated and hence the team should be well informed about these updates. Disabled people should also be encouraged to provide their opinions and feedback on creating a full-fledged website or web application. The platform of assistive technologies also plays a pivotal role in scaling the accessibility testing activities. The functionality of these assistive technologies should be clearly understood by the accessibility test team.