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Effective Personal Selling

Personal selling. Two way flow of communication between a buyer and a seller, often in a face-face encounter, designed to influence a person or a group's purchase decisionRole in marketingCritical link between firm and customersRepresents the firm in customer viewParticularly important under pu

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Effective Personal Selling

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    1. Effective Personal Selling 04/13/05

    2. Personal selling Two way flow of communication between a buyer and a seller, often in a face-face encounter, designed to influence a person or a group’s purchase decision Role in marketing Critical link between firm and customers Represents the firm in customer view Particularly important under “push” marketing

    3. Attractiveness of Sales Careers The complexity and the challenge of the job Freedom of action and opportunities for personal initiatives Financial rewards Good opportunities for development and advancement

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