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GLOBAL MANAGEMENT: Strategic and Interpersonal. By Helen Deresky. I. THE GLOBAL BUSINESS ENVIRONMENT. A. GLOBALISM Nokia Example Adjust management styles to rest of world Politics, culture, technology Risks Train managers to work in multicultural environment
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GLOBAL MANAGEMENT: Strategic and Interpersonal By Helen Deresky
I. THE GLOBAL BUSINESS ENVIRONMENT • A. GLOBALISM • Nokia Example • Adjust management styles to rest of world • Politics, culture, technology • Risks • Train managers to work in multicultural environment • Global Management: working with people around the world to ensure sustained competitive advantage • Global competition is pushed forward by increasingly borderless world • “The nation-state itself—that artifact of the eighteenth and nineteenth centuries—has begun to crumble, battered by a pent-up storm of political resentment, ethnic prejudice, tribal hatred, and religious animosity.”
By 2005 – world trade exports = $1 T or 28% of world GDP • World Trade Organization: output growth rate differences have narrowed; world trade includes developing nations • Managers operate in global environment - almost all firms compete with firms from another country • Need skills and tools to be globally competitive; need global vision • Foreign Direct Investment (FDI) – has grown 3X faster than world output • European Union (EU) and US are investing same amount • Technology and communication enhance more and efficient international transactions • Even small firms are affected by globalism • 98% of firms in developed economies are smallor medium-sized enterprises (SMEs); less than500 employees • In US, more than half of firms with revenueunder $100 M export
B. REGIONAL TRADING BLOCS – THE TRIAD • 1. The European Union • Largest common market - 376 M customers • Fortress Europe – preference to insiders • Outsiders must deal with multiple cultures • 2. Asia • Japan and the Four Tigers (Singapore, Hong Kong, Taiwan, South Korea) – increasing integration • Japanese keiretsu and Korean chaebol helped economies grow • Now Japanese slide due to closed nature of keiretsu • Southeast Asia slowly recovering • 3. North America • North American Free Trade Agreement(NAFTA) – 360 M customers • Growth, jobs, environment, trade • WalMex; Detroit South • Infrastructure problems; declining value of peso
C. OTHER REGIONS IN THE WORLD • 1. Central and Eastern Europe - 430 M • Low wage rates • Lack capitalistic values and skills • Poland, Hungary and the Czech Republic doing the best • 2. China – fastest GDP growth rate in world for years • Save 1,000 largest as state owned firms, privatize rest • Millions of surplus workers losing jobs, nomore lifelong employment or benefits • Join WTO in 2002; export powerhouse • 3. Less Developed Countries • Low GNP, large populations, unskilled labor, highdebt, high government involvement in economy • Discourages FDI • Central, South America, Africa, Middle East, India, Africa • Assess risk-return trade-off; keep up with political developments
D. INFORMATION TECHNOLOGY • Speed and accuracy of IT propelling global business • Info can no longer be controlled by governments or firms • Enhances the management of business • Enhances the marketing of products • E. WORKFORCE DIVERSITY • Increasing movement of laboracross borders • Have to manage across cultural andtraditional borders • F. THE GLOBAL MANAGER’S ROLE • Assess local environment and adjust management style • Follow global trends and competition
II. THE POLITICAL AND ECONOMIC ENVIRONMENT • A. POLITICAL RISK • Keep up-to-date political profile • Political unrest could be ethnic or religious based • Nationalization: forced sale of MNC’s assets • Expropriation: local government seizes MNC assets • Macropolitical risk: affect all foreign firms in area • Micropolitical risk: affect onlyspecific firms • Terrorism • Discriminatory treatment by gov’t • Loss of IPR protection • Dishonesty by gov’t officials
B. POLITICAL RISK ASSESSMENT • Local managers assess destabilizingissues • Corporate advisers establishguidelines • Experts, advisory services, indexes • Models use past info • Early-warning system – uses predictors of changes • C. MANAGING POLITICAL RISK • Avoidance of investment or withdrawal • Adaptation to political regulatory environment • Equity sharing • Participative management • Localization of operation • Development assistance
Dependency • Input control • Market control • Position control • Staged contribution strategies • Hedging • Political risk insurance – OPIC, FCIA • Local debt financing • D. MANAGING TERRORISM RISK • Benevolent image, low profile • Monitor patterns of kidnappers, train executives • Step up your security measures
E. ECONOMIC RISK • The more developed, the more stable • Risk: gov’t. could change domestic policies or FDI policies • Exchange rate volatility • Qualitative approach: assess leaders and policies • Quantitative approach: statistics • Checklist approach: few, easily measured criteria • Combination • F. ECONOMIC SLIDE IN INDONESIA • SE Asian financial crisis started in Thailand in 1997 • Indonesia, 4th largest country, rupiah lost 75% value in months • High inflation, President Suharto resigned • FDI had to assess risk, stay or go • Debt in dollars, revenue in rupiah; corporate ties to President • Break ties with failing regime, buy local, monthly price revisions
III. THE LEGAL ENVIRONMENT • A. SOME COUNTRIES ARE NOT LAW-BASED • China – no business, legal history • Today, laws and contracts ignored • Courts do not follow laws • Quanxi: connections determines outcome • B. TYPES OF LEGAL SYSTEMS • Common law – US, 26 other English countries, precedent • Civil law – codes or rules of behavior • C. CONTRACT LAW • “In China, the old joke goes, a contract is a pause in the negotiation.” • In common law – details must be written in contract • In civil law – promises will be enforced without specifying details • In west, manage contract, in east, manage relationships • Gov’ts and laws can prevent firm from supporting contract
D. OTHER REGULATORY ISSUES • Countries impose protectionist policies • Foreign tax credits • Government involvement –policies, subsidies • IV. THE TECHNOLOGICAL ENVIRONMENT • A. TECHNOGLOBALISM • Rapid developments in info and communication technologies propel globalization and vv. • Investment-led globalization leads to global production networks, global diffusion of technology • Internet • Appropriability of technology: ability of innovating firm to profit from its own technology by protecting it from others • Some countries do not support IPR
B. GLOBAL E-BUSINESS • E-business is breaking down barriers of time, space, logistics, and culture • Creating efficiencies by eliminating suppliers, administration and marketing costs • Contributing to global market; B2B – fastest growth • Electronic meetings, trading place, internal and external data bases, almost perfect information • Barriers to growth – lack of readiness, gov’t regulation, culture, lack of common format • V. CONCLUSION • Assess risk and return in foreignenvironment • Local and headquarter managers must continually monitor • Manage political, economic, and legal risk • Culture plays big role