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SILICON VALLEY

SILICON VALLEY.

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SILICON VALLEY

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  1. SILICON VALLEY NextMedia San Jose is a media company specializing in local broadcast and digital media products. Our local assets include 94.5 KBAY FM, Mix 106.5 KEZR FM, NextMedia 360 Web Design, SEO and Social Media Consulting, Rocketgrab Silicon Valley, and their respective online and mobile presences. Interacting with prolific consumers from the Silicon Valley and the greater Bay Area through broadcast and digital platforms, NextMedia San Jose provides comprehensive, multi-platform marketing resources and solutions:

  2. Results Driven Radio For more than three decades Mix 106.5 has consistently provided Bay Area residents with a music and community brand that is unmatched in the market. Today, Mix 106.5 is still an industry leader in providing the content and music the active audience craves. Whether it ’s featuring relevant pop culture, lifestyle, interaction with the listeners, or playing the hottest new music …Mix 106.5 is truly all about the listener experience. • Listener Profile: • Working Women & Moms-Women with personal and family purchasing power. • Contemporary Men – Career-minded men who are advancing and earning more. • Active Families-Consumers in 2nd age of Acquisition: spending on groceries, clothing, electronics, family activities, travel, etc. • 20-Somethings- “Lifestyle” consumers spending on entertainment, dining out, and friends. Often in 1st age of acquisition. Call Letters: KEZR Dial Position: 106.5 FM Web Address: mymix1065.com Number of Weekly Listeners: 563,600* * Weekly Lineup:Bill & Marla in Morning, M-F 5a-9a Marc- Middays, M-F 9a-2p Laurie Free- Afternoon, M-F 3p-7p Kirk- Evenings, M-F 7p-12m Since 1976, advertisers have enjoyed results driven marketing that helps business grow and succeed…Mix 106.5 delivers! Mix 106.5 is a Contemporary Adult Hits station that plays a variety of pop, pop-rock, alternative, and dance hits from established as well as new artists. The music brand is part of what makes Mix 106.5 one of the most popular stations in the Bay Area! Current Playlist includes: Katy Perry, Black Eyed Peas, Green Day, Bruno Mars, One Republic, Maroon 5, LMFAO, Coldplay, Lady Gaga, The Script, Foster the People, Adele… Mix 106.5 Covers Santa Clara County and Beyond! *Source: Arbitron PPM SF MSA Feb12-Jul12 12+ Cume M-Su 6a-12m

  3. Results Driven Radio 94.5 KBAY has been a Bay Area mainstay since 1963 – an enduring relationship with its audience for over four decades! KBAY is much more than a station playing great music…it’s all about community, family, charity, and localism. • Listener Profile: • Working Moms – Prolific Consumers who raise children, manage households, kids activities, etc. • Executive Dads – Professionals in managerial positions and business purchasing power. • Established Families - 2nd “age of acquisition”: buying home, new cars, furniture, and other household purchases • Boomer Consumers - 3rd “age of acquisition” doing home remodels, traveling, buying “me- toys” and vanity products and services Call Letters: KBAY Dial Position: 94.5 FM Web Address: kbay.com Number of Weekly Listeners: 490,100* * Weekly Lineup:Sam & Lissa in Morning, M-F 5a-10a JonaDenz-Hamilton- Middays, M-F 10a-4p Dana Jang-Afternoon, M-F 4p-7p Delilah- Evenings, M-Su 7p-12m Advertisers have trusted KBAY for over 40 years for one simple reason…it gets results! 94.5 KBAY is a Broad Era Adult Hits station playing pop and pop-rock (Late 70’s to today) hits from contemporary as well as legacy artists. Current Playlist includes: Journey, Michael Jackson, Michael Buble, Donna Summer, Bruno Mars, Billy Joel, The Eagles, Chicago, Taylor Swift, Mariah Carey, Taio Cruz, John Mellencamp, Elton John, Pink, Bee Gees, Adele, Santana… 94.5 KBAY Covers Santa Clara County and Beyond! *Source: Arbitron PPM SF MSA Feb12-Jul12 12+ Cume M-Su 6a-12m

  4. Information Confirmation Research Sale NextMedia360 specializes in integrated marketing campaigns that enhance your online brand and help you stay above the competition. Our approach is rooted in the idea that your online presence is of the upmost importance in this day of consumer habits. Your digital brand is your online storefront, does it have ‘curb appeal?’ NextMedia360 works hand in hand with local advertisers to enhance that online brand with an array of services designed to capture and retain the consumer’s interest throughout the buying cycle. Our services include: Sales Cycle 3.0 The phases of the sales cycle have not changed over the years. However, the way they move through these stages has been forever changed due to the consumer using the internet during the sales process. Nextmedia360.com

  5. Our team of Advertising Specialists and Research Coordinators are standing by to assist you with a wide variety of research projects that will make your marketing campaigns be more targeted and impactful. • Research Access We can provide in depth analysis of consumer shopping and spending habits in various categories. We can also measure what media these consumers spend the most time with, so you can make informed decisions when looking at your advertising options. • Competitive Advertising We can research what kinds of advertising campaigns your competitors are undertaking and analyze the effectiveness to help your better compete. • Search Engine Optimization Analysis NM360 can run a full diagnostic report on the performance of your website when it comes to garnering top search results. • Database Surveys Our direct access to over 40,000 consumer emails make us a excellent source for conducting surveys about your industry, products, consumer habits, and public opinion. • Economic Consideration Our research team is constantly studying consumer trends, buying habits, advertising results , all with the current economic conditions in mind. 94.5 KBAY and Mix 106.5’s community marketing teams reach over 2 million people each year through various events throughout the Bay Area. We can showcase your products, host brand trials, and give you the opportunity to put your marketing messages in the hands of potential consumers. Our events include fairs, festivals, concerts, trade shows, cultural and various other lifestyle and family events!

  6. In the Community Part of what makes NextMedia a valuable marketing partner and one of the most popular radio broadcasters in the Bay Area is that we know how important it is to build an affinity with our customers, listeners, and the communities in which we serve. One way we do that is to be in the community where the people are. In 2013 NextMedia will be in front of over 2 million people with appearances, live broadcasts, special promotions, and participation in various events throughout the Bay Area. Your business can partner with NextMedia to gain access and interaction at events that may otherwise not be accessible. Our local reputation will help you to use your brand equity to promote your products and services in front of the people who will buy them! So, whether you want to reach families, singles, art or music lovers, business or trade events, or simply people who live and work in the Bay Area, NextMedia has an event that is right for you! Exclusive Station Promotions • Mix 106.5/KBAY Private Mixers (On going promotion) • Mix 106.5/KBAY Mini-CDs (Quarterly CD drops in the community) • Mix 106.5/KBAY Holiday CDs (Distributed throughout season) • Bill & Marla Lunch Bunch/KBAY Catering (Office catered party with morning show DJs) • Community Caravan/KBAY Cares(Live Broadcasts at major events) • Canned Food Caravan at Fantasy of Lights/Stuff the Bus Toy Drive (Dec) • Summer Made Simple (May-Sept) Community Fairs/Festivals • Mtn. View A La Carte & Arts Festival (May) • Los Altos Art & Wine Festival (Jul) • Menlo Park Connoisseur’s Marketplace (Jul) • Morgan Hill 4th of July Parade (Jul) • Los Gatos Fiesta de Artes (Aug) • Palo Alto Art & Wine Festival (Aug) • Mtn. View Art & Wine Festival (Sept) • Santa Clara Art & Wine Festival (Sept) • A Taste of Morgan Hill (Sept) • Morgan Hill Mushroom Mardi Gras (May) • Celebrate Milpitas (Aug) • San Mateo County Fair (Jun) • Greek Festival (Jun) • Willow Glen Dancin’ on the Avenue (Jun) • Taste of Saratoga (Sept) Family Events • SJ Downtown Farmer’s Market • Roaring Camp Railroad, Great America, Raging Waters, Gilroy Gardens • Disney on Ice • Ringling Bros. Circus • Children’s Discovery Museum events • SJ Downtown Ice • Winchester Mystery House Halloween Charity Events/Walks • LIVESTRONG Challenge • MS Walk • Aids Foundation Walk • Leukemia Lymphoma Society events • YWCA Walk a Mile • 2nd Harvest Food Bank collection • Alzheimer’s Association Memory Walk • Rock n’ Roll 1/2 Marathon • Silicon Valley Turkey Trot • Toys for Tots Concerts, Music, and Movies • Very Merry Mixer (Exclusive Annual Mix Concert) • Concerts at HP Pavilion, Shoreline, SJSU, etc. • Live Theater (Broadway SJ, Ballet SJ, etc) • Exclusive Movie Premiers and Private Screenings Consumer / Trade Expos • San Jose International Auto Show (Jan) • Ski & Snowboard Expo (Nov) • All South Bay Wedding Fairs (Oct-Jan) • All South Bay Home & Garden Expos (Jan-Feb) • Various Job Fairs

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