1 / 6

Maximising customer service with Experian and QAS

Maximising customer service with Experian and QAS. Lorcan Lynch - Director of Marketing Services Ireland Brendan Sheridan - Head of Data. Address data in Ireland - what a headache!. 40% of addresses are non-unique Vanity or preferred addressing No postcodes

riordan
Download Presentation

Maximising customer service with Experian and QAS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Maximising customer service with Experian and QAS Lorcan Lynch - Director of Marketing Services Ireland Brendan Sheridan - Head of Data

  2. Address data in Ireland - what a headache! • 40% of addresses are non-unique • Vanity or preferred addressing • No postcodes • We all capture data differently • Historic transactional systems • Gaelic names

  3. What we have discovered… • Data from Experian Ireland, technology from QAS • Increased address matching accuracy from 40% to 70% • Vanity/preferred addressing • Geo-Directory – making the data useable • Optimise appending of variables

  4. Based on An Post’s Geo-Directory • Geo-Directory not sufficient to provide robust address verification product for Ireland • Enhanced data overlay files link to Geo-Directories - vanity addressing and bordering county addressing • Map the country and build comparisons between actual • Geo-Directory address and perceived address • Built overlay file offering end-user option to take Geo-Directory address OR user preferred address • Translation file Irish-English/English-Irish where available The solution

  5. The benefits • Experian data department deliver improved data hygiene service • Greater data enrichment – MOSAIC and Lifestyle data • Easy system integration • Accurate data capture • Postage discounts based on address quality

  6. QAS allows Experian to deliver services www.experianintact.ie • Your own data bureau at your PC • You submit data via web and then receive report • Number of records to be cleaned • Number of records matched to Geo-Directory • Number of movers • Number of deceased • NDD and MPS • Free MOSAIC profile www.experianmarketing.ie

More Related