IAB Town Hall Meeting 6/7/10

1. IAB Town Hall Meeting6/7/10 Industry Deb

2. IAB Town Hall Agenda • Who we are…(10 min) • What is the IAB? • Leadership Introductions • Where we’ve been…(5 Min) • 2009/2010 accomplishments • Ongoing activities • Monthly Calls • Where we’re going…(25 Min) • New Award(s) • Enterprise Transformation • Next Great Idea – Marketing the IE Profession (Bill) • Q&A Deb

3. What is the IAB? • IIE Winning & Growing • Industrial Engineering Profession Winning & Growing • IIE Practitioners Winning and Growing You can succeed best and quickest by helping others succeed… Deb

4. IAB Leadership Team • Deb Laudenslager • 2008/2009 Chair Past Chair • Kazuo Takeda • 2009/2010 Chair • Bill Tolo • Chair Elect Deb

5. Deb Laudenslager The Hershey Company Industrial Engineering Industrial Engineering Manufacturing Finance Manufacturing • Education • B.S. IE (Penn State University) Director Industrial Engineering Manufacturing Manager Production Manager Part Time Business Analyst Corp IE Front Line Supervisor Position Plant IE • Professional / Community • IIE: Industry Advisory Board, VP Technical Networking, SEMS Board Member • IE: External Advisory Board, Penn State WISE • Junior Achievement Classroom Teacher, Young Women’s Symposium Facilitator • Mentor: Hershey Women’s Council, Mentornet Corporate IE Co-OP Organizational Movement Deb

6. Kazuo Takeda Disney Non BroadcastTV Technical Animation United Parcel Service Disneyland • Education • Bachelors (Long Beach State Univ.) • MBA -2012 (Univ. Redlands) Manager (FOS IE) Prgm Mgr (IE) Mgr H-STV (US/Asia) A. Producer (Animation) Pln Mgr (IE) Mgt Srvr (Air IE) Manager (Westinghouse) Supervisor (Pkg IE) Position Auditor (CATV) Technician (Electronic) • Professional / Community • IIE: Industry Advisory Board, National Leadership Council, Sr. Board Member • IE: Industry Advisor; USC, Cal Poly Pomona • Special Effects Director; FCRT • Director of Team Managers; Cal Wave Hockey Mechanic (Exotic Cars) Technician (Electronic) Organizational Movement Kaz

7. Kazuo ‘Kaz’ Takeda IAB Chair 2010 Manager Industrial Engineering Anaheim, CA Work: 714-781-1475 Email: Kazuo.Takeda@disney.com IIE Experience • Industry Advisory Board: 2006 – Present • National Leadership Committee: 2006 - Present • ASVP: 2008 – Present • Chapter Development Fund Chair: 2008 - Present • Western Region VP: 2006-2007 • Local Chapter: 1991- Present • Secretary/Treasurer : 2004 – Present • Sr. Board Member: 2001 – Present • Past Chapter President: 1996 Recent Work Experience • United Parcel Service: 1988 - 1998 • Program Manager; Pacific Region • Planning Manager; Pacific Regi9on • Management Supervisor; S.Cal District • Telescreen Inc.: 1986 - 1999 • Manager, A. Producer • Starspur Inc.: 1984 - 1986 • Manager; Home Satellite Antenna Positioners • Westinghouse / Storer CATV: 1982 - 1984 • Manager; CATV Sales • Auditing • Misc: ~ 1982 • Electronic Technician • Exotic Car Electrical Mechanic • Paper Boy Community • Industry Advisory Board • USC • Cal Poly Pomona • California Wave Hockey Club • Director of Managers • Fullerton Children’s Repertory Theatre • Special Effects Director Interests/Fun Facts Motorcycle rider, hockey, two kids in college, home improvement projects Education • University of Redlands: MBA 2011 • Cal State Long Beach: BA 1981 7

8. Bill ToloPF&D Marshall Field’s Target/Macy’s Best Buy PF&D Services RCA Teledyne Unisys Principal (LLC) • Education • Bachelors (University of Missouri) • MA - Leadership (Augsburg College) PIC (Finance) Sr.(IE) Logistics Retail/Store (IE) Merch. Flow Manager Principal IE (Printed Circuits) Distribution (IE) Position Sr. IE (Asset Refurb) IE (Mainframes) • IIE Experience • IIE Industry Advisory Board • IIE Board of Trustees / SVP Chapters • IIE Annual Conference Solutions Co-Chair • IIE SWS Board • IIE Twin Cities Chapter 38 President Mfg. Engineer (Television) Mfg. IE (IBM PCJr) Mfg. Engineer (Video Disc) Organizational Movement

9. Where have we been? IIE Winning & Growing: “PRACTITIONERS HELPING IIE” Conference Input/Support: IAB Track, Moderator for Executive Roundtable, Panelists, Speakers Awards: Nominate Award Candidates Misc. Support/Input Advertising on a National Level Strategic Partnerships with Organizations Strengthening Chapter Connections Helping Sr. IIE Chapters How can IIE affect successful networking? Kaz

10. Where have we been? IE Profession Winning & Growing: “IAB HELPING TO GROW THE PROFESSION” • YouTube Video Contest (2007 and 2010) – raise awareness to kids on the IE profession using current social media • “What is an IE” Presentation – created to raise awareness on the IE profession to students • Marketing the IE Profession – Under Construction Kaz

11. Where have we been? IE Practitioners Winning & Growing: “IIE HELPING TO PRACTITIONER’S” Awards • Nominate Award Candidates • IAB Middle Career Leadership Award (New) • Enterprise Transformation Award (New) Provide Input to IIE: (to ensure that IIE is meeting industry members needs in the following areas) Conference Content, Website Content, Training Offerings Kaz

12. New Conference • Enterprise Transformation Donna

13. IAB the Next Great Idea“Marketing the IE Profession” What is the task? • Get the message out of what IE’s do to Non-IIE members. • Not one single message, but many messages based upon the audience. • Focus on execution, getting the word out not on honing the message. Bill

14. IAB the Next Great Idea“Marketing the IE Profession” Why should we do this? • IEs are not well known to the general population about who we are and what we do. • IEs are critical to the survival & revival of American industry in the global economy. • IEs should be recognized as subject matter experts outside our IE community. Bill

15. IAB the Next Great Idea“Marketing the IE Profession” What is the Opportunity? • Market within industry about IE • Market to other engineering disciplines about IE • Market to Re-engineered IEs (Lean, Six Sigma, etc.) about IE • Market within the academic community (grade school, high school, college) about IE Bill

16. IAB the Next Great Idea“Marketing the IE Profession” What are the Goals? •  Baseline is zero. Start where we are now. • 5oo followers on IIE IAB social networking site by 2011 (LinkedIn). • Begin with current Yahoo IAB membership • Recruit at IIE Annual Conference (Town Hall) • Generate hits, touches, impressions, comments, or event attendees. • 2,500 in 2010; 5,000 in 2011; 10,000 in 2012 Bill

17. IAB the Next Great Idea“Marketing the IE Profession” Project Scope: Market to non-IIE members • Maintain the IIE Brand • Hippocratic Oath: “Do No Harm” • Supported by IIE HQ but independent • Do not compete with IIE but complement • Ideally convert “followers” to IIE members Bill

18. IAB the Next Great Idea“Marketing the IE Profession” Project Plan • Develop IIE IAB social networking identity • Name , Logo, Website • Poll of IE stakeholders to for a baseline metric. • What do they know about IEs and what we do? • Develop a tool kit of marketing materials • Specific initiatives based upon member interest • Bring other IIE groups w/ common goals • Ask for specific help to implement “The Plan” Bill

19. IAB the Next Great Idea“Marketing the IE Profession” Team: • All IAB members Advisory Committee: • Lisa Clausen • Hans Demmel • Tom Meaders • Steve Snelling • Kaz Takeda Bill

20. IAB the Next Great Idea“Marketing the IE Profession” Next Steps • Name LinkedIn Group • Include IE in group name? • Straw Poll • Generate Group Discussion Topics? • Take Away • Join the IAB LinkedIn group • Participate in the Group Discussions • Show Status Updates on LinkedIn Bill

21. IAB the Next Great Idea“Marketing the IE Profession” Name our LinkedIn Group • Leading name “IE Industry Network” • “Improving your Industry” • “Better Business through Engineering” • IE Practitioner COI (Community of Interest) • IE Practitioner Network • Practitioner Community of IE • Other names? Bill