The GaGa Girls: Janine Ashley, Elizabeth Blackmon, Virginia Cebe , Tara Gasparovic

1. The GaGa Girls: Janine Ashley, Elizabeth Blackmon, Virginia Cebe, Tara Gasparovic

2. SITUATION ANALYSIS • Internal Environment: • Strong financial standing – stock has never gone down • Steady growth – a new store opens every week • Family-oriented corporate culture • Internal professional growth opportunities

3. SITUATION ANALYSIS • External Environment: • Cooperative Nature • Strong competitive advantage • Unique in their industry, 1650+ locations • Weak recruiting practices • Demographic and lifestyle changes • Baby boomers starting to retire • Large need for Millennial generation to take on their management roles

4. SWOT Analysis Weaknesses • Reputation perceived by recent grads • Lack of “glamour” • Unfavorable work hours • Non-prestigious job title Strengths • Family-oriented corporate culture • Focus on employee satisfaction • Stock has never decreased • Career advancement • Benefits / starting salary • Cultural Icon Opportunities • Advertising • Recruiting Website • Social Media Threats • Competitors recruiting efforts • More well-known companies visiting career fairs

5. VALUE PROPOSITION • “Low prices, quality food and unbeatable customer service. We are more than just waffles.” • “Low prices, quality food and unbeatable service; with over 1,650 locations in the South East, we are right around the corner.” • “Low prices, quality food and an unique dining experience.”

6. STRATEGIC ALTERNATIVES • 1. Enhance Online Presence • Increase amount of information on website • Strengthen web communications • Expand social media presence

7. STRATEGIC ALTERNATIVES • 2. Career Fair Booth Presentation • Incentives/Free giveaways • Inviting and professional flyer • Utilize Waffle House’s strengths

8. STRATEGIC ALTERNATIVES • 3. Open House Event • Securing potential employees • More hands on time with Clemson students • Showing more of the personality of the company

9. RECOMMENDATIONS Play up the great attributes of Waffle House while recruiting: • Not just a desk job • Always something new to do • Very people-oriented • Variety – no day is ever the same

10. RAISE AWARENESS • Email all business majors ahead of time with information about the trainee program • Create new flyer to attach in the email, display at career centers, and hand out at the career fair

12. RESEARCH “What attracts you to a company’s booth when you visit a career fair?”

13. BOOTH PRESENTATION • Recruiter attire: professional, black ensembles • Yellow Waffle-House-style name tags • Professional, attractive signage • Approachability

14. INCENTIVES • Giveaways at the Career Fair • Waffle House magnets, pens, mugs, or koozies • Coupons • After visiting the booth at the career fair, students obtain a coupon

15. OPEN HOUSE EVENT • Hold an Open House event for jobseekers • Personal and intimate setting • Employment process becomes more hands on • Gives potential employees a real-life view of what position would be like • Allows potential employees to meet, converse and ask questions to current employees

16. REVAMP WEBSITE

17. SOCIAL MEDIA PRESENCE

18. ANY QUESTIONS?