A Guide for Tracking Your Success with SEO KPIs

1. 15 SEO KPIs to Track Your Success With Every Effort Table Of Content What Are SEO KPIs? Importance Of Tracking SEO KPIs 15 Must Track KPIs In SEO Organic Traffic Domain Authority & Page-Authority Backlinks Behavior Flow Page Speed Conversions/Goals Keyword Rankings Organic Search Visibility Organic CTR Branded vs. Non Branded Traffic Bounce Rate Average Session Duration ROI Traffic From Locations & Devices Improve SEO Performance Using SEO KPIs SEO 0 3 If you can't measure it, you can't improve it." - Peter Drucker For every business or marketing team, SEO strategy is always a hot topic of discussion when it comes to generating organic results. However, is it the only thing we should be concerned about? Can we achieve our desired results simply by creating an effective SEO strategy? Definitely NO! Having just an SEO strategy is not enough. The key to success is tracking the right KPIs (Key Performance Indicators) and using that data to improve your strategy. If you are an SEO expert, you already know the nitty-gritty of SEO KPIs (Key Performance Indicators). However, the aspects of SEO KPI may not be clear if you are an SEO amateur or an This article will discuss the importance of SEO KPIs and the essentials that every business should target. Moreover, you will even learn tips on effectively using SEO KPIs to improve webs What Are SEO KPIs? SEO KPIs, or Key Performance Indicators, are metrics used to measure the success of a search engine optimization (SEO) campaign. These metrics provide valuable insights into th improvement.

2. For example, one important KPI for an e-commerce business can be the percentage of website visitors who add items to their cart. Tracking this KPI over time allows businesses to identify trends and determine whether their SEO efforts can make a major difference to their ROI or not. Other common SEO KPIs include keyword rankings, organic traffic, and conversion rates. By tracking the right KPIs, businesses can make data-driven decisions and optimize their SEO st Importance Of Tracking KPIs Of An SEO Campaign Brian Dean, the founder of Backlinko, says, 'Without proper tracking and measurement, it's impossible to know whether or not your SEO efforts are paying off.' SEO is a long-term strategy, achieve your goals. With the constantly changing algorithms of search engines, businesses need to set SEO goals and track them, and the best way to do so is by using key performance indicators (KPIs). So Monitor Progress Finding areas to improve Get data-driven performance insights Demonstrate ROI 15 Must Track KPIs That Are Most Useful To Measure SEO Success Do you want to begin measuring SEO efforts but are unsure where to begin? Or maybe you're stuck trying to choose KPI for SEO optimization even though you know what to track. Let's go through a few crucial SEO performance indicators that need to be tracked for every campaign. 1.Organic Traffic The whole idea of SEO is to optimize your website so that it ranks well in search engine results pages so that people can easily find and visit your website through search engines like Goo Organic traffic is the number of users who visit your website by clicking on the links on the pages that appear in search engine results. In addition, businesses often run marketing campaig It's important to differentiate the type of traffic that has been achieved. Traffic attained from all your marketing campaigns is not necessarily organic. Why Organic Traffic Is A Crucial KPI For Your SEO efforts: Improving Your Visibility in Search Results Measuring the Quality of Your Website's Content Identifying and Fixing Issues with Your Website Discovering Opportunities for Growth How To Track Organic Traffic:

3. To distinguish between organic and all other traffic types, you can use the Google analytics tool. Login to your account. Go to the "Acquisition" section on the left of your Google Analytics dashboard. Click on "All Traffic" and then "Source/Medium". Now look for the "Organic" in the "Medium" of the given traffic sources. These rows will show the number of visitors who found your website through a search on a search engine, such as Google. You can use the date feature on the top right of your google analytics dashboard to analyze data for any particular time frame. 2.Domain Authority & Page Authority (DA/PA) DA and PA are the terms coined by Moz. Moz is an SEO tool that helps you to analyze your website's SEO performance and provides you with insights that can help you to improve your S DA and PA are scores that range from 1 to 100, with a higher score indicating a higher level of authority. These scores are calculated based on several factors, including the number and q credibility of the linking domains. Why Important: Allows you to understand the strength of your competitors' websites Indicates the level of authority and trustworthiness of a website Reflects the power of a website's backlinks and linked domains Gives insight into a competitor's traffic engagement tactics Helps you determine how strong your strategy needs to be to rank for a particular keyword. How To Track:

4. To track Domain Authority (DA) and Page Authority (PA) using the Mozbar Chrome extension: Install the Mozbar Chrome extension from the Chrome Web Store. After installing the extension, go to the website where you want to check the DA and PA for. Locate the "M" icon at the top of your browser and click on it. The Mozbar will appear, showing you the DA, PA, and Spam Score for the website. To check the DA and PA for a different website, simply go to that website and repeat the process. 3.Backlinks Backlinks are considered one of the google ranking factors by most SEO experts. It has been seen that a website that attains more quality backlinks gains a better ranking on googl should thus be among the indicators you're keeping an eye on and should be the focal point of your SEO strategy. Why Important: Backlinks can improve a website's credibility and authority. Backlinks can help diversify a website's referral traffic sources. Targeted backlinks can bring relevant traffic to the website. Backlinks can improve a website's visibility and rankings in search results. How To Track: The Backlink analytics feature from the best SEO tools like Ahrefs or SemRush makes it simple to keep tabs on your backlink count and referring sites. You may use this tool to assess old backlinks are removed. Knowing how many fresh backlinks are pointing to your website as you evaluate your link-building strategies is useful. You can track your backlinks report on Ahrefs using the following steps- Head over to the "Ahrefs site explorer" tool Enter and search for any URL that you want to track Go "backlinks" section below "backlink profile" on the left of your dashboard

5. Now it will display all the links your site is getting from. You can also use different filters that Ahrefs provides to measure the quality and type of backlinks of your website. It is crucial to filter out and remove the links leading from spammy or unrelated websites using the information provided. Unnatural and spammy can hurt your website and get penalized by 4.Track Behavior Flow Google Analytics has a beneficial report called behaviour flow that may assist you in understanding how visitors navigate across your website. Analyzing the paths individuals take that resu Why Important: It can help identify issues with website navigation and user experience. Identify areas of the website that are not optimized for conversions. Provide insights on content and keyword strategy. It can help identify opportunities for internal linking. How To Track: In your Google Analytics account, go to Behavior > Behavior Flow in the sidebar. Customize the flow chart based on your desired criteria, such as landing pages, organic traffic sources, and more. Examine the exit pages where visitors are leaving your site without converting. Make any necessary changes to these pages to try to increase the conversion rate, or consider redirecting the page to another relevant and effective website. Continue to monitor the behaviour flow report to see the impact of your changes and identify any additional opportunities for improvement.

6. 5.Page Speed One of the best SEO KPIs to track, page speed is a crucial factor influencing most of the other metrics. According to Google's new page speed industry criteria, fast websites and lower bounce rates are strongly associated. They discovered that the likelihood of someone abandoning your we According to Portent research, your site's revenue per page visit doubles when its loading time is reduced from two to one second. A website's bounce rate will increase by almost 120 percent if it takes more than 10 seconds to load. Hence, it's very wise to optimize and improve website speed. Why Important: Page speed is a ranking factor for Google It improves user experience. It Improves the crawlability of a website Faster page speeds can reduce server load and improve website performance Lower page speed affects your sales and bounce rates. How To Track: Go to the Google PageSpeed Insights tool. Enter your website's URL and run the test. The tool will give your website a score based on its loading speed. A score of 100% indicates a fast website. A 90% or above score is considered good but less than 100%. It should be improved if your score is between 50% and 90%. A score of 50% or lower is considered bad. 6.Conversions/Goals Conversion rate plays an important role in SEO strategy and it affects entirely on a company’s growth. This indicator is arguably the most significant when determining the performance of y showcase your services and turn potential customers into leads.

7. Conversion for any website could vary depending upon the goal they set as per their business. For example, A hospitality business website may want visitors to sign up for their newsletter before leaving their website. They can email the users about their future offers and benefits an Similarly, you can set your conversions and track them based on your goal, like form sign-ups, sales, leads, downloads etc. The ideal way to implement this is to set your personal goals in 7.Keyword Rankings Google or any other search engine generates a results page when any word or phrase is entered and searched for. While implementing an SEO strategy, you might optimize your conten and services. But it is important to know and measure the position of your website's pages and those keywords to improve your SEO rankings and traffic. Importance Of Measuring This SEO KPI: Determine the keywords you're performing well for Discover keywords where you are weak Find new keywords Find keywords which competitors are ranking for Given that more than 25% of users respond and engage on the first page of Google search results. Conducting a Google search for your target keywords is an easy way to monitor your p by using the "keyword rank tracking" feature of various keyword research and analysis tools. 8. Organic Search Visibility A website's organic search visibility refers to the level of prominence that a website has in search results(SERP) for keywords related to its content. If a website has higher organic visibilit terms of leads, sales, etc. Why Important: Tracking search visibility can indicate that your SEO strategy is effective. High search visibility can contribute to the development of a strong brand presence. How To Track: Track organic traffic of specific pages using Google Analytics or Search Console. Monitor the website's ranking on relevant keywords in search engine results pages (SERPs). Monitor the website's performance for brand name keywords. 9.Organic CTR The click-through rate (CTR), a performance indicator, gauges the proportion of people who click on your link to those who browse the search results. High CTR thus equals high traffic.

8. CTR is a significant ranking factor used by search engines. For instance, even high rankings won't help you draw in more people if your search snippets don't appear engaging enough. A engines that your website doesn't live up to user expectations, which might lead to lower ranks. People frequently commit grave errors by ignoring this KPI to focus on traffic and rankings. First, however, you must find the right digital marketing agency to identify the cause of your h addressing the issue. Importance Of Tracking CTR: Understand and improve meta title and description to be more click-worthy Improve search rankings by optimizing SEO strategy if CTR is lower How To Track: CTR can be measured using the following formula - CTR = (Total number of clicks/Total impressions) x 100 10.Branded vs. Non-Branded Traffic Knowing how many people find your website through searches for your company name and related terms (branded) versus everything else (non-branded) is always useful. If most of your customers find you by searching for your brand name on Google, you're likely missing out on many customers who are simply looking for solutions to their problems. Importance Of Tracking Branded vs Non-Branded Traffic: Identify brand reputation Identify brand recognition Understand target audience Shows how effective your SEO strategy is How To Track: In Google Search Console, you can estimate the ratio of branded to non-branded traffic. Navigate to the Performance tab. From here, you'll need to filter your report for branded searches. Then, enter your brand name and any variations/misspellings in the query field, using 'qu When you're finished adding filters, note the 'Total Clicks' figure. This is your customized traffic figure. Then, change the operators on all of your branded term filters to 'Queries Not Contain This will give you the difference in traffic between branded and non-branded traffic. 11.Bounce Rate The bounce rate is the percentage of people visiting only one page on your website. Although the metric is not a ranking signal, a high bounce rate may indicate a problem with specific p with your audience. Importance Of Tracking Bounce Rate: Identify and improve the under-performing section of your website Improve user experience

9. Shows how engaging your content is Indicate whether the content is related to search intent or not. Have you ever wondered how to lower your bounce rate? Finally, you must ensure that site visitors have a positive experience. There are several ways to do this: Check that the page matches the search intent. Make the page's purpose clear right away, and place important information above the fold. Make legitimately great content that entices users to explore your site further. Make the text easy to read and visually appealing. Things that disrupt the user experience should be avoided (pop-ups, ads, unintuitive navigation, etc.) Increase the page speed. Make use of compelling CTAs. 12.Average Session Duration Another best SEO KPI to track and understand user behaviour once they arrive at your website is Average Session Duration. People who spend a lot of time digesting your content, clicki high Average Session Duration. Importance Of tracking Average Session Duration Get insights on how users engage with the website Identify and improve weak areas of content or page Improve user experience How To Track: If your average duration is low, you most likely have a problem: your content is too short or not interesting enough to keep the users on your website. You can find this metric in the "Overvi 13.Cost Per Acquisition (CPA) CPA is one of the best KPIs in SEO to measure the effectiveness of your campaign from a financial point of view. An SEO project can have a lot of expenses, including SEO services, SEO to convert per user into leads or sales with respect to your overall SEO project cost. Importance Of Measuring CPA: Understand the efficiency of SEO efforts Identify the cost for every conversion Optimize keyword strategy How To Track: CPA in SEO can be measured using this formula - Total Cost Of SEO Campaign/Total Conversions = Cost Per Acquisition(CPA) 14.ROI Our world has entirely changed due to the current pandemic. Many brands guard their marketing budgets and scrutinize every dollar spent. Calculating the ROI of SEO is the most effective SEO KPI metric to justify your existence, and it all begins with business objectives. If you are an eCommerce brand selling equipment an you achieve that goal. It is a little complex to measure the ROI of SEO in comparison with paid advertisements. SEO can chunk up your investments for a long time until you see any results or conversions. For example, The SEO cost of one blog for you is 400$, and in the long run, it generates sales or leads worth 1000$. Your ROI for that piece of content can be measured by subtractin profit it made by the total cost. Now the ROI from this blog for you will be 60%. Importance Of Measuring SEO ROI: Understand the effectiveness of your SEO strategy Make data-driven decisions Optimize SEO budget Helps in targeting services/product keywords that can generate higher ROI. How To Track: You can measure the ROI of an SEO project using this two-step formula- Total Cost Of SEO Project - Total Revenue Generated = Net Profit

10. (Net Profit/Total Cost Of SEO Project) x 100 = ROI In Percentage 15. Traffic From Specific Locations & Devices Location & device-based traffic gives you insights into your website users from any specific geolocation and the device they use to engage with, respectively. By tracking location-base understand if they align with your target audience. While knowing the type of device used to access your website will help you analyze and enhance its responsiveness to provide them wit Importance Of Measuring: Determine the area where your business is most in demand. Create customized content to target Improve local SEO efforts Offer a better user experience Helps in identifying whether your targeted marketing is working or not Helps in understanding the audience in your niche. How To Track: You can use Google Analytics to track this metric by using the following steps For Location - Access your google analytics dashboard Go to the "Audience" section on the left Scroll down and find the "Geo" section Click on the "Location" tab under it to see the location-based user data For Device - Head back to the "Audience" section in the Google Analytics dashboard Scroll down and open the "Benchmarking" section Tap on "Devices" to access the data of devices used to browse your website Tips For Effectively Using SEO KPIs To Improve Website Organic Performance Identify the right goals as per your business. Choose and track the right KPIs Set a benchmark and track them regularly Monitor trends in results. FAQs How often should I check my SEO KPIs? Usually, businesses track their KPIs weekly or monthly. But, It depends more on the business goals and nature. For example, if you are running a campaign with a specific time frame, you may want to check your KPIs daily or multiple times per day to track progress. What should I do if I see a decline in my SEO KPIs? How to choose the right SEO KPIs and set goals for them? SEO Jagdish Mali Jagdish Mali is a professional digital marketer (specializing in SEO) with years of expertise organising and executing effective marketing campaigns across multiple channels. ← Previous Next → Related Blogs View All Blogs

11. Ideas, Queries, Suggestions or Plain Curiosity Drop in and say Hello to our team. Services SEO SEM SMM Web Design eCommerce SEO Quick links Home

12. About Contact Address 113, The Urbania, Urjanagar 1, Kudasan Gandhinagar, 382421 Mobile 918780516785 Email biz@risesocially.com © 2021 RiseSocially Pvt. Ltd. Privacy Policy Terms and Conditions