Optimize Website Speed to Increase Conversion Rate

1. Guide To Boost Conversion Ratio With Website Speed Optimization Table Of Content Website Speed Vs Conversion Google's Page Experience Optimizing Page Speed For Conversion Hosting Service CDN Plugins, JavaScript, And CSS Website Caching Web Fonts Redirects Content Above The Fold Images & Videos Lazy Load Primary Audience Location Responsive Web Design HTTP/2 And QUIC Monitor And Optimize How Can Rise Socially? Web Design 0 0 Have you heard a well-known quote that applies to almost every aspect of life, i.e., "Time is money" ?? This quote is most relevant in this digital era, especially when it comes to website speed and conversions. When a website takes too long to load, it can cause visitors to lose patience and Let’s understand it in this way: In today’s digitized world, we know that users are using high-speed internet with the latest technology gadgets, Every second they spend waiting for a w an opportunity lost for a business to make a sale, generate leads or create brand loyalty. The Importance Of Website Speed: Understanding Its Impact On User Experience And R Website speed refers to the amount of time it takes for a web page to load and become fully interactive for the user. Improving website speed has become important in recent years as more and more people access the internet from a variety of devices, including smartphones and tablets. In today's fas When a visitor looks at your website, you get only one chance to catch their attention and retain them to make business. Low website speed can frustrate them and drive them away- creat

2. Let’s look at some major statistics based on website speed: 1. A study by Google found that 53% of mobile site visitors will leave a page that takes longer than 3 seconds to load. 2. According to a study by Akamai Technologies, a 1-second delay in page load time can lead to a 7% reduction in conversions. 3. In a study conducted by KISSmetrics, it was found that a 1-second delay in page load time can lead to an 11% reduction in page views and a 16% reduction in customer satisfaction. 4. A study by Radware found that 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again. Statistics clearly show that visitors are less likely to return to slow-loading websites which means that businesses will not only lose out on the conversion opportunity but also, the opportun In this blog, you will come across the basic tips and tricks that can help you optimize your site speed. But before hopping into that section, let us first understand what the fu Google's Page Experience Update 2021: The Importance Of Website Speed Google rolled out an algorithm update known as "The Page Experience Update" on June 16th, 2021. It was done with a single goal of providing a better user experience by prioritizing p speed and overall page experience known as the Core Web Vitals. Core Web Vitals: It constitutes three prime factors that can help a website owner to enhance and optimize his website in the right direction to deliver a better user experience: LARGEST CONTENTFUL PAINT (LCP): It measures how long the initial loading of the page takes for the user. It considers the time taken for the largest visual content to load on the FIRST INPUT DELAY (FID): It measures the time taken by a page to respond to user actions. For instance, if a user clicks on a button and takes over a second to respond, the site re CUMULATIVE LAYOUT SHIFT (CLS): It is responsible to keep a track of the page stability. For example, if a user is reading an article and the page shifts or reloads automatically re 13 Ways For Optimizing Page Speed And Increasing Conversions All of the above discussion highlights the significance of website speed optimization services. To ensure your website is optimized to its fullest potential, consider implementing the following 1. Upgrade Hosting Service There are three types of hosting, namely, shared hosting, virtual private server-based hosting, and dedicated server. Shared hosting is considered the cheapest way to host a site online wh Using shared hosting can affect user experience as they host a large number of websites on the same server. Whenever your website receives high traffic, it could slow down your page without taking any further action. So, upgrading to a premium hosting service will help in your page speed optimization, providing users seamless browsing experience, and leading to better conversion. You can also try ren 2. Opt For CDN A content delivery network (CDN) is a collection of web servers that are located in several geographic regions to provide web content to end users according to their location. All user queri Furthermore, when users are geographically separated from the server, the load time rises. User requests are forwarded to the server located using CDN. As a result, the material is sen better conversions.

3. Ex. Cloudflare is a free CDN that boosts website speed by caching and distributing content via servers worldwide. Additionally, it also offers security features like DDoS protection and SSL 3. Reduction Of Plugins, JavaScript, And CSS Files

4. Plugins are a common element in every website, especially CMS-based websites such as WordPress. They help you to add up certain third-party features. However, while adding plugins Further, if your site has many JavaScript or CSS files, it will lead to a random rise in the HTTP requests- slowing down your website with heaps of work. 4. Try Website Caching When a large number of users view a website at the same time, servers function slowly and take longer to transmit the web page to each user. Caching is the technique of saving the most 5. Reduction In Usage Of Web Fonts In internet design, web fonts have grown highly popular. Unfortunately, using online fonts has a detrimental influence on website rendering performance. Web fonts shoot up the number of Use contemporary WOFF2 formats for modern browsers. Include just the character encodings which are used on the site. Select only the styles that are required. 6. Cut Down The Number Of Redirects Supplemental HTTP requests are generated by website redirection, which has a harmful influence on performance. Multiple redirects can increase page load time resulting in a higher bou We recommend keeping them to a bare minimum or completely eliminating them. To begin, do a site scan to detect any redirects on your website. Tools such as Screaming Frog, Redirect 7. Improve Content Above The Fold The content above the fold is the visible part of your page when it first loads. A user will be more engaged with your site if the content above the fold loads faster. But sometimes to make a Even having a fancy website design could sometimes cost you losing conversions. So it's important to use the amount of the code very consciously and also in a way that the design appe and enhance the user experience. Our professional SEO experts can identify all the action points and save you from risking traffic as well as your money. 8. Optimize Images & Videos Heavy-size images and videos can frustrate your visitors when they take too long to load on your web page. For example, an eCommerce site is using a higher-resolution product image to The file size of an image or video can be compressed using different tools and still generate them in good quality to use on the website. It will significantly improve your page speed leading 9. Use The Lazy Load Feature

5. Lazy load is a technique used to optimize website speed by only loading images & videos, as they come into the view of the user's screen. So, instead of loading all images and videos o load time. It can help you improve your user engagement by loading the page content very effectively. A lazy load limits the bandwidth a page uses to optimize page load time. 10. Focus On Primary Audience Location For Website Server: If you're not using a Content Delivery Network (CDN) for your website, it's important to consider the location of your primary audience. By ensuring that your website server is located in the This can have a big impact on the overall speed of your website, especially for your target audience, and can lead to improved usability and conversions. So, if you want to improve your w 11. Focus On Simple And Responsive Web Design : Nowadays, people are more interested in simple and elegant designs. They prefer easy-to-understand and navigate designs rather than complex designs. This is why it's essential to hav across all devices. This can improve website speed and increase conversions by making it easy for users to navigate and engage with the website on any device. In addition to ensuring a 12. Implement HTTP/2 And QUIC : HTTP/2 is a newer version of the HTTP protocol. It allows for multiple requests to be sent and received at the same time, making your website load faster. QUIC is a new transport protocol that is similar to TCP and HTTP/2. It is designed to reduce latency, the time it takes for your website to load, and improve security. By implementing QUIC Both HTTP/2 and QUIC also allow for server push, which means the server can send resources to the client without the client requesting them. This means that your website will load even 13. Regularly Monitor And Optimize Website Speed:

6. Regularly monitoring and website speed optimization can help identify and fix any issues that may be causing slow loading times. One way to do this is by using website speed testing tools These tools can provide valuable insights on how to improve your website's performance and speed. With the help of these tools, you can identify the specific areas of your website that ne How Can Rise Socially Help You? Well, the process of optimizing a website for speed is a pretty daunting task. According to Google, on average, a consumer expects not more than three seconds of load time while visiti either have an experienced and dedicated team of experts or you can hire a technical SEO audit service company. This is where we come into force. At Rise Socially, we have specialists and dedicate ourselves to our clients to deliver a fully-functional site that loads faster and engages your visitors. FAQs What are some of the best Tools to Check Website Speed? GTmetrix. Google PageSpeed Insights, Pingdom, WebPageTest, Yslow, and Google lighthouse are some of the best free tools available to measure a website’s speed. What are the key factors to consider when designing a website with high-speed? What is the right average time it should take for a web page to load? Should I check website speed region wise? Jagdish Mali Jagdish Mali is a professional digital marketer (specializing in SEO) with years of expertise organising and executing effective marketing campaigns across multiple channels. ← Previous Next → Related Blogs View All Blogs

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