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Minimum Income Campaign

Minimum Income Campaign. Tools and Next Steps Amana FERRO EAPN Policy Officer Campaign Coordinator. Campaign Elements. The MIC Contact Group The MIC Appeal The MIC background documents The MIC webpage The MIC media action The MIC closing event. The MIC Contact Group.

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Minimum Income Campaign

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  1. Minimum Income Campaign Tools and Next Steps Amana FERRO EAPN Policy Officer Campaign Coordinator

  2. Campaign Elements • The MIC Contact Group • The MIC Appeal • The MIC background documents • The MIC webpage • The MIC media action • The MIC closing event

  3. The MIC Contact Group • Set up by the EXCO in January 2009, after the end of mandate of the previous Minimum Income ad-hoc campaign Group • Composed of one representative of each participating National Network • Members are in charge of delivering the campaign at their national level * identify national objectives and resources; * devise a National Action Plan for the campaign; * translate the appeal in their languages * put together signature lists; * collect signatures * organise their part of the joint media action (May 2009) • Members are expected coordinate closely with the EAPN Secretariat on the delivery of this campaign

  4. The MIC Appeal • A half-page text calling for adequate Minimum Income Schemes across the EU, for a dignified life for all (available in EN and FR) • To be translated in all languages of participating countries by the respective Networks • To be signed by high-profile personalities in Brussels and at the national level • To be signed freely as a petition on the campaign website across the EU • To be published, together with the high-profile signatures, in the printed and electronic media

  5. The MIC background documents • “What EAPN wants” - a short document (2 pages), presenting our main concerns and demands regarding Minimum Income schemes in the European Union, based on the latest agreed position papers. To be printed out on glossy paper and circulated. • MISSOC (Mutual Information System on Social Protection) overview of Minimum Income schemes in the EU – a document mapping out the different situations in Member States regarding the accessibility, affordability, amount and conditionality attached to MI schemes.

  6. The MIC background documents (cont’d) • Myths and Realities 2– an updated version of the paper originally produced for the first stage of the campaign (in 2007) by Prof. John Veit-Wilson, providing strong background arguments for our demands • Adequacy explainer - A 10-page document, drafted together with the Social Inclusion Working Group, to present the definitions and challenges attached to the notion of “adequacy” and what we propose in terms of calculating “decent” MI schemes • Resources - A comprehensive list of resources, at EU and national level, of further reading and more information on MI and related topics

  7. The MIC webpage • The EAPN Secretariat will launch a webpage containing the appeal (in all languages), main signatures, and background documents; • The webpage will also contain a petition feature, so that the appeal can be signed by the wider public; • It will be linked to the main EAPN website; • Networks are encouraged to link their own national websites to the campaign webpage

  8. The MIC media action • To take place simultaneously in Brussels and all participating Networks in the last week of May 2009 • Publishing the appeal with prominent signatures in relevant printed media • Publicise the appeal through websites and other forms of online media • Press releases and other

  9. The MIC closing event • Will be organised in Brussels in the European Parliament in September 2009 • To be attended by prominent signatories, MEPs, European Commission representatives and other key personalities • Opportunity to present our demands to the new EP legislature (in terms of MI schemes, but not only) • Function of resources available, Networks are encouraged to organise their own events at a timing of their choosing

  10. MIC Timeline • Nov – Dec 2008 - Finalising the text of the appeal • Mid -Jan 2009 - Finalising the national representatives’ contact list • End February 2009 - Versions of the appeal in different languages • End February 2009 - First draft of the background documents • End February 2009 - Preparing a draft communication strategy • End February 2009 - First draft campaign guide • 6 March 2009 – Meeting in Brussels • March 2009 - Finalising the appeal, the background documents, the communication strategy and the campaign guide • 1 April 2009 - Launch of the campaign website and Facebook cause • Mid-April 2009 - Finalising national and Brussels lists of signatories • Mid-May 2009 - Signatures collected • Third week of May 2009 - Press action (in Brussels and countries) • September (date tbc) - Launch event in the European Parliament

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