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Implementation of the New Baccalaureate Degrees Information Systems Technology and Supply Chain Management. Information Dissemination and Student Recruitment Strategies Presented by: Sol Gonzalez. Overview. Inform and train MDC Employees Create Marketing Campaign
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Implementation of the New Baccalaureate Degrees Information Systems Technology and Supply Chain Management Information Dissemination and Student Recruitment Strategies Presented by: Sol Gonzalez
Overview • Inform and train MDC Employees • Create Marketing Campaign • Implement Recruitment Strategies • Short Term – current MDC students and graduates • Long Term – create pathway from AA/AS to BS/BAS
Prepare and Inform MDC Staff • Create awareness of new baccalaureate degrees • Conduct information sessions • Provide resources • Contact information • Materials/Websites
Recruitment Strategies • Short term goal – students for your first cohort • Target MDC students: Recent graduates
Recruitment Strategies • Special messaging for graduates in related programs • Degrees with a Businessprogram declaration • Degrees with a Computer program declaration • Target students in advanced pre-requisite classes
Recruitment Strategies • Target Current MDC students: • eligible to graduate 2013-2 • with 45+ college credits • Target professional community • program advisory boards • chambers of commerce • professional organizations
Discussion on Processes • Create and Conduct Student Information Sessions • Collect student information • Program/admission application • Provide pre-requisite courses offerings • Conduct Continuous follow-up • Evaluate progress towards meeting enrollment goals