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Crumbs

Crumbs.

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Crumbs

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  1. Crumbs • Crumbs Bake Shop was founded in March of 2003 in Manhattan by Mia & Jason Bauer. Crumbs specializes in gourmet cupcakes and offers 50 different variations, three different sizes and are prices at around $4.50 each. They also offer personalized cakes for special events. Since its founding, they have rapidly expanded in New York and started stores in three other states with 23 stores.

  2. Pros Cons • Leader in Gourmet cupcake industry. • Identifiable growth. • Sells cupcakes online. • Crumbs offers carryout, and delivery in LA and NYC areas. • Experienced and motivated management. • Cupcakes aren’t considered health conscious food. • Future of the gourmet cupcake industry is uncertain.

  3. Revenue grew to $8million in 2008 from $2.2million in 20078. • Crumbs business grew at a rate of 40% (year over year) prior to recession and still maintains a 20% growth rate during recession. • Has had a percent revenue growth rate of more than double the industry mean.

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