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Category : Best Marketing Campaign in Radio

UTI MF Entry. Category : Best Marketing Campaign in Radio Initiative : UTI Swatantra (Investor Education Initiative). Journey of UTI Swatantra.

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Category : Best Marketing Campaign in Radio

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  1. UTI MF Entry Category : Best Marketing Campaign in Radio Initiative : UTI Swatantra (Investor Education Initiative)

  2. Journey of UTI Swatantra In 2009, UTI Mutual Fund took the first steps towards addressing financial illiteracy in the country by creating a holistic Investor Education platform…..UTI Swatantra • Largest investor education initiative in India since its inception • Educating India about wealth creation which can help them achieve their financial goals, giving them a right to a better life • Reaching out to 26.3 million Indian’s, in over 8languages, covering 74+ cities 2009 2017- 2018 2010 2018- 2019 2011- 2014 2015- 2016 • Swatantra on Print – Times Of India • Expansion of Swatantra on Print- TOI, ET Wealth & One India (A conglomerate of 8 Publication) • Swatantra Season 1 on Radio One • Continued Swatantra on Print • Launch of Swatantra Season 2 2 on Radio One • Utiswatantra.com website - A one stop shop for understanding all about MF • Integrated Content Calendar & Strategy across platforms • Continued Swatantra on Print. Added publication in Gujarat, TN, Guwahati & Orissa • Continued Swatantra Season 2 on Radio One • Utiswatantra.com website - A one stop shop for understanding all about MF • 350+ Swatantra Investor Awareness Programmes • Launch of Swatantra by “Pranab Mukherjee” the then Finance Minister • Simply Investkarosection across newspapers • Swatantra Caravans • 4 Caravans • Travelled across 600 towns, 5000 Villages • Covered 5K km • 500 Camps • Covered half a million investors

  3. Omni-channel Presence in 18-19 • Swatantra Season 2 • Radio One 94.3 (English) • Weekly Campaign • Aired across 5 cities • Utiswatantra.com • Articles • Podcasts • Infographics • Videos • Calculators • Expert panel to answer queries • Digital Promotion • FB live • FB Post, Tweets & Contest • Pinterest • B2B & B2C UTI apps • Ads on Print partner sites • Weekly Newsletters & SMS • Swatantra on Print • 14 Publication • 3 Genres • 8Languages • Released fortnightly • 97+ editions • 26.3Mn Readership • First Step initiatives for First time Job earners in corporates • Swatantra Dialogue- Designed for Corporate • 200+ Saral Camps conducted across through VC facility and On-ground events • Investor Education Camps • Integrated Content Calendar across platforms • Content creation for each platform is done differently • Specialized Editorial board for content writing and style

  4. Radio- Promotional Elements

  5. Promotional Elements- Banner, Emailer, Whatsapp creative etc..

  6. Continued… World Health Day IPL Theme

  7. Continued… Mothers Day International Day of Family Bonus

  8. Social Media Posts Video Posts Contest Posts Topic Promotion Posts

  9. Promo’s & Show links • Launch Promo’s • Weekly Show promo • Weekly Show links http://utiswatantra.utimf.com/podcast/secure-your-new-year-financially-through-mutual-funds/

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