1 / 4

A Complete Guide to Influencer Marketing Strategy

Influencer marketing, also referred to as branded content or collaborating with digital creators, is a tried-and-true method of extending the social media reach of a brand. <br>https://www.unimrkt.com/blog/a-complete-guide-to-influencer-marketing-strategy.php

riyasingh90142
Download Presentation

A Complete Guide to Influencer Marketing Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ACompleteGuideto InfluencerMarketing Strategy Influencermarketing,alsoreferredtoasbrandedcontentorcollaboratingwith digitalcreators,isatried-and-truemethodofextendingthesocialmediareach ofabrand.Althoughthere isnoone-size-fits-allmethodforimplementing this strategy,nearlyanyorganizationcan profitfromit.Forthattohappen, however,itiscrucialtohaveproperforethoughtandresearch.Ifyouhire amarketresearchcompanytodeterminewhichinfluencerswouldbestsuit yourbrand,halfthe job isdone.Ithelps to knowhowyou can develop and deploya socialmediainfluencerstrategytoyouradvantage.In thisblog,we aregoingtogothroughacompleteguidetoinfluencermarketingand how you candevelopafull-proofplanthatresonateswithyourbrand.Let’sgetstarted. TheRiseofInfluencerMarketing Aninfluencerissomeonewhohasthepowerto influenceothers.Influencer marketing isatypeofsocialmediapromotion strategywherebrandspay individuals(withaconsiderablefollowerbase)tospreadthewordabouttheir goodsorservicestotheirfollowers.Theconceptofinfluencermarketingisnot

  2. new,as itfirststartedalong time agoin theformofcelebritybrand endorsements.The concept,however,hasevolved in a waythatbrands are nowcollaboratingwithspecialistsocialcontentcreators,whoareexpected to provide additionalvalue intermsofexposureandaudienceengagement. According to Statista,therewillbemorethan4billion socialmedia users worldwide by2025.Linqiastatesthatintheupcoming12months,71%of marketersintend to boosttheirbudgets,withthemajoritypreferring to collaboratewithmicro-influencers.AccordingtotheInfluencerMarketing BenchmarkReport,foreverydollarinvestedin influencermarketing, businesses can make$5.78,andsome can evenmakeup to$18.Influencers canaddlusterandlegitimacytoyourbrand,whichyoumightfind difficultto establishonyourown.Itiscrucialto be carefulwhen itcomes to picking influencerswhoareappropriateforyourbrand.Thiscanbeachievedthrough workingwithamarketresearchcompanytocraftyourinfluencermarketing strategy. 4StepsToCreateanInfluencerMarketingStrategy Hereare4provenstepstocreateaninfluencermarketingstrategy: 1.Determineyourgoals Forbrandslookingto implementinfluencermarketing,reachingnewtarget audiences isgenerallythemainobjective.Thismakessense,given that influencercampaignsincreaseyourexposuretotheir followers.Customer exposureandengagementshouldbethemainobjectiveforunknownbrands thataregettingstartedwithinfluencermarketing,asopposedtomakingsales straightaway.Anotherobjectiveofinfluencermarketingefforts,after improvingbrandrecognitionandencouragingproductconsideration,isto generatesales.Thefirststepisto considerhow yourinfluencermarketing campaignwillfitintoyourlargersocialmediamarketingstrategy.Ifyourbrand isrelativelyunknown,youcannotexpecttomakemillionsofdollarsinsales rightfromyourfirst influencermarketingendeavor.

  3. Knowwhoyou’retryingtoinfluence • Tomakethemostoutofyourinfluencermarketingstrategy,itiscrucialthat • youreachouttotherightaudience.First, decidewhoyourtargetaudiencefor aparticularcampaignwillbe.To betterknowwhototarget,youcanstartby • creatingaudiencepersonas.Perhapsyourgoalistoconnectwithmoreof yourpresentaudienceorawholedifferentone.Onceyou'vemadeachoice, youneed to comeupwithalistofinfluencerpersonalities thatcorrespond to yourbrand’simage.Thiswillhelpyougainabetterunderstandingofthetraits youactuallywantinyourinfluencers,and aprovenmarketresearchcompany can assistyou in thisregard. • ConsiderthethreeRsofinfluence • HerearethethreeRsofinfluencermarketingthatyoushouldconsiderwhen coming upwithaninfluencermarketingstrategy: • Relevance: A relevant influencer is one who generally creates content that is relevant to your brand and the overall industry. It’s crucial to ensure that their audienceiscompatiblewithyourtargetdemographic. • Reach: Reach isthepopulationthatyoumayinfluencethroughthe influencer'sfanbase.It'simportanttokeepin mindthatevenatinyaudience canbebeneficialforyourbrandifitisastrong,laser-focusedfollowingthat resonateswithwhatyourbrand has to offer. • Resonance:Thisisthepotential levelofinteractiontheinfluencerwillhave withamarketthatisappropriateforyourbusiness.Again,rememberthat biggerisn'talwaysbetter.Aspreviouslystated,havingmanyfollowersis uselessiftheyarenotdrawntowhatyouhave tooffer.Ontheotherhand, nicheinfluencersmayhaveexceedinglydevotedandengagedfansthatwill nothesitatetobuyfromthembasedontheinfluencers’recommendations. • 4. CollaborateandMeasureyourresults • Itisagiventhataninfluencerwhohasputalotofeffortintogrowingtheirfan • basewon'tagreeto signadealwithyou ifit makestheirownpersonalbrand seeminconsistent.Influencersareprofessionalcontentcreators,afterall.It canbeworthwhileto putyourattentionsolelyonvanitymetricslike‘likes’ and ‘comments’whenyoufirstlaunchyourinfluencercampaign.Youmayfeela littleoverwhelmedbytheenormousamountoflikesthatcanaccumulateif

  4. yourinfluencerhasalotgreaterfollowingthanyoudo.However,in orderto gaugeyourcampaign'ssuccess,youmustuncoveritsworthintermsof return on investment (ROI). Finalword Influencermarketingcanbeextremelybeneficial whenlooking to reachoutto yourtargetmarketdemography.Atthesametime,however,itiscrucialto knowwhichinfluencertobeton.Thisis whereprimarymarketresearchcan come inhandy.When lookingtoconductB2Bandpaidmarketresearchusing provenquantitativeandqualitativemarketresearchmethodologiesandtools, ithelps to partnerwithaprovenglobalmarketresearchcompany.Unimrkt Research isoneofthebestmarketresearchcompanies. Wearealeading globalmarketresearch companythathasimmenseexperienceconducting qualitativeandquantitativemarketresearchindifferent industries,across differentcountries, andinavarietyoflanguages.Tolearnaboutourmarket researchconsulting services,call+91-124-424-5210,or emailsales@unimrkt.com.Youcanalsofilloutourcontactform,andour representativeswillreach outto youattheearliest.

More Related