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Teknik kreativiti individu dan organisasi. Kecerdikan Sikap terbuka dan asertif Gigih Suka mencuba Proaktif dan Dinamik Idea gila-gila Tidak mengutamakan logik Berpandangan jauh dan bermaklumat Sensitif kepada sesuatu masalah Daya konsentrasi yang tinggi
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Kecerdikan Sikap terbuka dan asertif Gigih Suka mencuba Proaktif dan Dinamik Idea gila-gila Tidak mengutamakan logik Berpandangan jauh dan bermaklumat Sensitif kepada sesuatu masalah Daya konsentrasi yang tinggi Fleksibel, Selektif dan Keaslian Kebolehan menerbitkan idea yang banyak(kelancaran idea) Berfikir dengan imej – Imaginatif Tidak materialistic Suka bertanya Boleh menyesuaikan diri Dapat melihat pelbagai kemungkinan Berdisiplin Kesempurnaan diri Bertenaga Humor Mempunyai minat yang spesifik Kebebasan Boleh mengambil risiko Yakin Kritikal menyeluruh PERSONALITI KREATIF
Halangan Kreativiti • Blok persepsi (perceptual blocks) • Blok emosi (emotional blocks) • Blok budaya (cultural blocks) • Blok persekitaran (environmental blocks) • Blok intelektual (Intellectual blocks)
Bette Nesmith (setiausaha) – Liquid paper Hubert Booth (jurutera jambatan) – vacum cleaner King Camp Gillette (jurujual) – Pisau cukur Wright Bersaudara (tukang basikal) – Kapal terbang Samuel Moorse (pelukis) – Alat telegraf Robert Fulton (guru) – Bot kuasa wap Kimberly Clark (jurujual) tisu kleenexW.K Kellogs (pekerja restoran) – makanan bijirin J.B Dunlop (doktor haiwan) – Tayar PenumatikMarion Donavon (suri rumah) - diapers
Idea-idea kreatif kerapkali diterbitkan oleh orang-orang yang salah, dari jabatan yang salah, yang mempunyai latarbelakang yang salah, dalam unit-unit yang salah dan pada waktu yang salahTom Peters
Bagaimana menjadi Kreatif • Minat/Seronok (enjoy) • Inkuiri (inquiry) • Baca (read) • Perhati (observe) - Persepsi • Tiru (copy) • Buat (do it) • Ambil masa (take time) • Ubahsuai (modify) • Hadiah (reward)
Creativity training (1) • Torrance (1972): 20 years research on 142 studies showing that creativity training could enhance creativity. • Legos (has been used by IDEO, Center for Creative Leadership etc) could train the visualised thinking like in ‘value chain’ and ‘process engineering’. • Beside Legos there are Play-Doh, dramatic improvisation, singing, painting, dominoes, wood blocks, rubber bands etc.
Creativity training (2) • Creativity consulting for biz started at 1970s • Tudor Rickards held workshops for executives at the Manchester Business School in 1971 • Horst Geschka studied corporate creativity at the Battelle Institute, Frankfurt in 1970. • Brainstorming is the most popular training method. Brainstorming than has been developed as Creative Problem Solving (CPS) by Osborn, Pernes etc in 1950s. • Sawyer: Creativity training is more focus on individual creative ability rather than changing the culture and organisation.
BRAINSTORMING ALEX F. OSBORN (1953)
CONCEPT • A technique of generating, refining and developing ideas that can be undertaken by individuals, but is more effective when undertaken by a group of people. • Rawlinson (1981): • To get as much ideas as possible. • By group of people. • In a short duration.
Basic principles • Aim for quantity of ideas. • No criticism and discussion on ideas. • Every member should throw their on ideas based on the imagination. • Not more than 10 members. • Duration: 15-30 minutes. • Ideas than could be categorised, combined, modified, developed and polished.
Aims • To produce IDEA beyond logical barrier peacefully and joyfully. • To get QUALITY IDEA practically, economically and effectively.
Modus operandi • 1st SESSION • Ice breaking and self introduction • Select leader and note taker • 2nd SESSION (Throwing idea) • Choosing a topic • Specifying the TOPIC • Sharing ideas without any criticism • 3rd SESSION • Idea evaluation • Idea refinement
Categorising, combining, modifying, developing and polishing the IDEAS.
Physical requirement • Comfort room • White board/flip chart • Rounded table (much better than the square one) • Paper and pencil for each member • Multi colour marker pen • AV recorder (if necessary)
MIND MAP • Based on the ‘radiant thinking’ • Networking the ideas (much better than the linear method) • Founded by Tony Buzan • An author for mlore that 80 books on thinking • Founder of The Brain Trust etc • A member of Mensa (highly IQ club) • Ahli kumpulan jurulatih pasukan dayung Olimpik Britain.
Principles • Networking the ideas with different colours (at least 3) • Thicker line for the more important ideas • Keywords or used icon/symbol • Start from the middle of the paper/white board/flip chart
Cluster map (alternative way) A good step mom Jah
Other group creativity techniques • Mitsubishi technique • SIL technique • 66 Philips technique • NHK technique • Creative Rounded technique • INNOVATION group • Symbiotic Innovation Group • Brainwriting technique (including Method 635) • Galen technique