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DrinKY: Kentucky's Wine & Brewery App

Discover Kentucky's wineries and craft breweries with DrinKY, the go-to app by the Kentucky Grape and Wine Council and the Kentucky Guild of Brewers. Easily navigate locations, hours, and more. Explore interactive maps, complete wine/beer trails, and enjoy passport rewards. Log in hassle-free with Facebook authentication and be notified of prizes automatically. Stay updated with the latest features and promotions. Start your Kentucky wine and brewery journey today with DrinKY!

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DrinKY: Kentucky's Wine & Brewery App

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  1. Drink KY The Kentucky Grape & Wine Council Tyler Madison, DipWSET Master of Wine Candidate

  2. KRS 260.165 (1) The Kentucky Grape and Wine Council is hereby created within the Department of Agriculture. The purpose of the council shall be to promote and facilitate the development of a Kentucky-based grape industry in the Commonwealth of Kentucky Lovers Leap Vineyard & Winery: Lawrenceburg Jean Farris Winery & Bistro: Lexington

  3. The Kentucky Grape & Wine Council • $400,000 from 2007 per year as a line item on the General Fund Budget Breakdown: • $200,000 for Marketing & Promotion (B&A) • $100,000 for the Winery Marketing Cost-Share Grant • $75,000 for the Wholesaler Reimbursement Grant • $25,000 for general administration • 2018 – 2020 HB 200 Zeroed out all KGWC Funding…Application to GOAP

  4. Brief History of Kentucky’s Wine Industry: Swiss vinedresser/winemaker, John James Dufour explores US to find suitable location for wine production. After a number of years, finds what he believes to be a perfect location on the banks of the KY River in present-day Jessamine County with southern exposure and directly across from Quantico (popular shipping port in late 1700 and early 1800s) 1798: Dufour secures investors including Henry Clay, Daniel Boone, Patrick Henry and John Brown to establish the Kentucky Vineyard Society and plants First Vineyard First vintage tasted in 1803 at John Postlethwait’s Tavern in Lexington By 1870, Bracken County (N. KY) was the leading wine producing county of the US. Prohibition decimated the industry 1976: Legislation passed allowing wineries to operate. Tobacco Settlement funds allowed many KY farmers to explore alternative cash crops KY’s Wine Industry reemerges…quickly and slowly.

  5. Growth in Number of Wineries

  6. 2013 Kentucky Wine Trails App • Concept to create wine trails app • Developed by John English via New West Agency • Virtual map with winery listings • Web based platform • Passport codes provided by winery • Reward notifications via auto-generated emails

  7. 2017 Drink KY App The Kentucky Wine Trails App limited update options based on the platform capabilities. The KGWC worked with the KGB to develop a new app built on an advanced platform that would offer more user friendly features and the opportunity to incorporate regular updates/add on features. The KGWC worked with Red7E who has partnered with Lelander for 3 years on various web and application projects. Their proven collaboration and service is why Red7E elected to partner with Lelander. They have partnered with Red7E on various clients and digital projects for the Commonwealth (i.e.: KY wine), Hilliard Lyons, and KY Owl (Bourbon). Lelanderis a software development studio, located in St. Louis, MO., founded in 2010.

  8. 2017 Drink KY App Welcome to DrinKY – the new go-to app for fans of Kentucky wineries and craft breweries, courtesy of the Kentucky Grape and Wine Council and the Kentucky Guild of Brewers. DrinKY displays all Kentucky wineries and breweries in map or list view, plus a filtering capability that allows users to view the exact locations they want. When a winery or brewery is selected, DrinKY will instantly provide the address, directions, hours of operation and other pertinent information. Explore Kentucky wineries and craft breweries, chart trips with an interactive map and use a virtual passport to complete your own unique wine/beer trail. Log in via Facebook authentication – so no username and password to remember! With automatic passport location verification, you don’t need to enter winery or brewery code numbers, plus you’ll automatically be notified when you’re eligible for a prize!

  9. 2017 Drink KY Promotional Poster

  10. 2018 Drink KY Updates • Survey form asking how users heard about the app (for advertising considerations) • Linking Facebook Events on individual winery/brewery pages (allows wineries / breweries in close proximity to co-host events) • Icon development to indicate KWA / KGB Members • Additional Award level for KWA prize 2018 Drink KY Promotional Poster and Coasters

  11. 2018: Baggage Claim Backlit Signage, Digital Video and Terminal Signage: LEX / SDF /CVG

  12. Digital Banner Examples

  13. Drink KY AnalyticsTotal Check-ins = ~9,500

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