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Customer-Centric Innovation at Amazon: A Case Study

Discover how Amazon's CEO, Jeff Bezos, prioritizes customer needs and embraces innovation to stay ahead in the market. Learn about the company's methods and strategies, such as moving into new market spaces, providing customer-centered services like Amazon Web Services, and fostering a culture of bold decision-making. Explore the future possibilities for Amazon in the digital age.

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Customer-Centric Innovation at Amazon: A Case Study

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  1. Customer Focused Innovation By: Hannah Kay

  2. About Amazon • Founded by CEO Jeff Bezos in 1994 • America’s largest online retailer

  3. Methods of Innovation – Jeff Bezos • No matter how small, innovation needs to be long- term oriented • Very customer-focused • Entrepreneur must know when to be stubborn and when to be flexible

  4. How Amazon Innovates for Customers • Moving into “white space” to attract new customers • Identify unserved job • Company gets good at what customer wants • Shown through Amazon’s services and products

  5. Amazon Web Services • Compute Cloud – Internet based computing where shared resources are provided to computers • Amazon Elastic compute cloud- allows users to rent servers where they can run computing power over the internet • Amazon S3 • Catered to start-up companies

  6. Amazon Kindle and Customer Centered Approach • E-book reader/displays other digital media- distinct advantages • Most usable and marketable • Features: popular highlights and browsing

  7. Future for Amazon • Laying Groundwork for role in digital future • Make bold decisions, don’t be afraid to fail • Bezos, “We are willing to go down a bunch of dark passageways, and occasionally we find something that really works”

  8. Sources • Johnson, Mark. “Amazon’s Smart Innovation Strategy”. Business Week, April 12, 2010. http://www.businessweek.com/innovate/content/apr2010/id20100412_520351.htm • Malik, Om. “Amazon CTO Werner Vogels on Amazon’s Web Services, Startups and Innovation.” GigaOm (also appeared in Business Week), February 1, 2010. http://gigaom.com/2010/02/01/amazon-cto-werner-vogels-on-amazon’s-web-services-startups-and-innovation/ • Malik, Om. “Tips on Innovation & Entrepreneurship From Jeff Bezos.” GigaOm. June 16, 2009. http://gigaom.com/2009/06/15/tips-on-innovation-enterprenuership-from-jeff-bezos/ • Smale, Brian. “Beznos on Innovation”. Business Week, April 17, 2008. http://www.businessweek.com/magazine/content/08_17/b4081064880218.htm • Suskewicz, John. “Amazon and Business Model Innovation.” Innosight, November 21, 2006. http://www.innosight.com/blog/72-amazon-and-business-model-innovation.html

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