1 / 31

Content Delivery System for P ersonalized Video Networks

Explore the evolution of video networks from fixed content to personalized, interactive experiences. Discover how Cisco's Content Delivery System enables seamless delivery across devices for consumer satisfaction.

rleonard
Download Presentation

Content Delivery System for P ersonalized Video Networks

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Content Delivery System for Personalized Video Networks November 9, 2006 Video & Content Networking Business Unit

  2. The Need for a Video 2.0-Ready Network Traditional Sources Community Sources VIDBLOGS.com Video 1.0 • “Browse” based • Fixed and limited content • 1-way broadcast • Single device • One size fits all • Predictable usage patterns Video 2.0 • “Search” based • Unlimited content • Interactive / On Demand • Multiple devices • Personalized • Rapidly varying usage patterns Video 2.0 is a Consumer Driven Experience: WhatThey Want.WhenThey Want It.WhereThey Want It.HowThey Want It.

  3. Servicing the Empowered Consumer • Consumers are increasingly demanding content on their terms – any content, any time, any device, any place • Service providers are evolving into “experience providers” • Challenged to provide subscribers with a coherent, integrated media experience across different networks and devices • Opportunities for deep user engagement by delivering their “Digital Life” – increased subscriber satisfaction, increased ARPU, reduced churn • Cisco’s Content Delivery System (CDS)is the platform to accelerate these emerging opportunities

  4. Linear On Demand Time Shifted Personalized Cisco Content Delivery System Vision Enables any content, any device, any location from a single, open delivery platform. Arroyo (Cable TV & IPTV) Cisco CDS TV Mobile Cisco (Internet Video) PC

  5. Design Challenges Challenge Solution Scalable system that automatically distributes content across network Scale and manage volumes of on-demand content Unifiedplatform designed for multiple networks, device and content types Converged services: broadcast & on-demand; TV, PC and mobile Real-time data transfers: ingest and commence streaming anywhere in networkwithin 300 ms Enable real-time applications (time shifting, ad insertion) and unpredictable usage patterns Network and content resiliency with automated hitless failover Meet expectations for broadcast level service availability Manage as single fault-tolerant system, not device by device Operational overhead as network and services scale

  6. The Challenge of Scaling Content Delivery • VoD subscriber growth is pushing up stream count • The variety of content available – movies, TV shows, music and educational video, HDTV – is pushing up library storage • As content libraries grow from 1,000’s of hours to 10,000’s of hours … • And as an operator’s geographic footprint grows, necessitating regionalization and local content … • The storage, distribution and accessibility of the content becomes critical for … • Efficient, economic operation and increased customer experience and satisfaction Source: VOD Servers – Equations and Solutions Glen Hardin, Time Warner Cable Paul Sherer, Arroyo Video Solutions

  7. VoD servers installed at distribution hubs Content libraries small (<100 hours) Content library replicated at each hub ASI direct connect video 1st Generation VoD Architecture Programming HUBS

  8. Build a bigger box and centralize at head end in attempt to address scalability issues Physical limitations persist as content library grows and usage increases “Network enabled” via ASI > GigE connectivity Requires lots of metro bandwidth as stream count grows Not optimized for real-time services Time shifting Content personalization 2nd Generation VoD Architecture Programming HEAD END

  9. Intelligent, scalable IP video network Virtualized architecture pools and load-balances resources to transcend physical network constraints Distributed storage/streaming functionality Ingest/storage centralized at head end Personalization and streaming at hubs Multi-format, multi-device platform for real-time services TV (HD & SD), PC, mobile Content & network resiliency with hitless failover Internet Content Delivery System 3rd Generation VoD ArchitectureCisco Content Delivery System (CDS) Programming Vault Array HEAD END Streamer Arrays HUBS Mobile PC TV

  10. Drew Major Cisco Fellow Paul ShererVCNBU CTO ProductHeritage • Arroyo Video Solutions acquired by Cisco Sept. 2006 • Integrated into new Cisco Video & Content Networking BU • Foundation of Cisco Content Delivery System • Drew Major – Founder & Chief Scientist • Founder of Novell; designed and wrote Novell Netware • Pioneered the “network operating system” • 1999 Computer History Hall of Fame inductee as “Father of LAN OS” • Architect of Volera CDN • Paul Sherer – Founder & CTO • Former 3Com CTO, 30+ patents, editor Ethernet standard • Wrote 3Com LAN OS; $ billion LAN product lines

  11. IP-NGN Quad-Play Network Content and Network Security Voice and Mobility Solutions Flexible Content Delivery “Connected Life” Home Networking Targeted Advertising Insertion Open Software Systems & Applications Bandwidth Optimization Solutions Network Operator Systems, Tools, Processes and Integration Cisco Investment AreasCDS Product Fit

  12. Internet Programming Vault Array HEAD END Streamer Arrays HUB Cisco Content Delivery SystemNext Generation Architecture • “The network is the platform” • Intelligent distributed architecture • Networked Content Delivery Engines work as one virtual system • Centralized, shared ingest and reliable content storage (Vaults) • Personalization and streaming at the network edge (Streamers) • Technology base • Unique caching protocol eliminates need to predict viewer behavior or pre-position content – only 300ms from ingest to play out • Resilient design with hitless failover • Multi-format, multi-device • Optimized for real-time media services • Enables converged live and on demand applications • Switched video & time shifting • Personalized content & advertising

  13. Cisco Content Delivery SystemCore Benefits • Extreme scalability • Add storage and streaming capacity without interrupting service • Scales for Startover, nPVR, long tail and user-generated content • Reliability via resiliency • Hitless failover delivers broadcast level availability for real-time services (VOD, nPVR) • Ease of operations • Centralized library ingest/storage with automated content distribution to edge streamers via intelligent caching • Servers grouped into arrays managed as a single system • Hitless software upgrades and self-healing network eliminate maintenance emergencies • Service velocity via flexible, future-proof architecture • Common platform for VOD and real-time personalized services: Start Over, RS-DVR • Multi-format: MPEG-2 & MPEG-4/AVC (SD & HD)

  14. Operator Services Content Delivery System Architecture Content Delivery Applications CDS Framework Content Delivery Engines Content Delivery System

  15. Targeted Advertising • Multicast streamer • Scheduled and looped play out VOD nPVR PEG nVOD Barker TV PlayOut VOD PEG nVOD Barker nPVR Targeted Advertising • Configuration management and reporting • Manages the network as a single entity • Edge caching of content • Personalized video assembly and streaming • Single streamer-vault • Low stream count applications Content Delivery Applications CDS Manager • Ingest and reliable shared storage Vault TV Streamer TV PlayOut ISV CDS Mgr TV Streamer Vault ISV CDS Framework Ingest Storage Streaming Splicing Caching Resiliency Content Delivery Engines CDE400 CDE300 CDE200 CDE100 Content Delivery System Architecture Operator Services Content Delivery Applications Content Delivery System

  16. Content Distribution Efficiency via Hierarchical Network Cache • Different types of storage deployed across the network • Minimizes total cost – storage, bandwidth, content management • Maximizes performance – unique content caching protocol • Content from any Vault is instantly accessible to any Streamer • Streamers cache content based on actual viewer demand to reduce backbone traffic • Automatic content distribution – no replication or pre-positioning of content • No other architecture economically scales for long tail, nPVR & user-generated content Bandwidth Usage Vault Array Stream Array 1-5% 100% “Long Tail”

  17. Extreme Scalability • Vault arrays • Content and ingest capacity scale linearly with number of Vault CDEs • Content added to a Vault is immediately available to all subscribers • Streamer arrays • Stream count and cache size scales by adding streamers to an array and adding new arrays to the network • Vault and Streamer array sizes limited only by Ethernet switch backplane capacity • Adding CDEs is non-disruptive • Add capacity, locations, applications without taking service off-line

  18. Flexible Topology for National / Regional Networks Catcher • Tiered Vault arrays enable distributed ingest & storage • Large, centrally managed content library serving multiple markets • Locally managed regional content (inc. ads) • Cost effective content distribution • Fewer points of ingest • Reduced bandwidth usage • Less management complexity NATIONALBACKBONE SUPER HEADEND REMOTE HEADEND METRONETWORK METRONETWORK

  19. Non-Stop Availability Catcher • Resource pooling and load leveling • Storage and streaming resources allocated dynamically across available hardware based on real-time demand • Any server within an array can instantly assume the identity and state of another • Auto failover enables “hitless” recovery • Hardware outages do not impact service – no more emergencies • No interruption of subscriber sessions • Non-disruptive maintenance • Replace hardware, upgrade software, add capacity or add applications without taking down service • Applies to any application

  20. Architected for Cost Effectiveness • Software-focused architecture for flexibility and high feature velocity • Low CAPEX • Scalable, distributed storage library • Fewer head ends • Eliminates replication at each streaming node • No 1:1 box redundancy • Low OPEX • Operational simplicity • Virtualization technology - manage multiple servers as one • Efficient, automated content management - no pre-positioning required • Bandwidth usage typically 95%+ less thanother solutions • Auto failover eliminates service emergencies • In-service maintenance and upgrades

  21. CDS Manager • Unified browser-based administrative console for all CDEs network-wide • Configuration • Status monitoring • Troubleshooting & maintenance • Reporting • Assign Vault and Streamer CDEs to arrays • Major parameters configured once and automatically propagated across the network • Extensive reporting capabilities • Stream history • Bandwidth usage • Content activity & popularity • Audit logs

  22. Back Offices/Middleware Tandberg OpenStream C-COR nABLE Siemens Myrio NGOD Head Ends SA Motorola DVB-C Session Control ISA Corba RTSP SSP RT Control LCSP RTSP Corba Asset Ingest FTP MPEG SPTS AnyIn/SambaFS Tape/DVD/CD Ecosystem Flexibility

  23. CDE Specifications

  24. CDA Application Mapping to CDEs

  25. Competitive Differentiation Cisco CDS Competition SOLUTION Network-Based Solution Box-Based Offering HARDWARE Proprietary Hardware Commodity-Based HW Optimized SATA, SCSI, and RAM Efficient Content Distribution RAM & Disk Storage Requires Content Duplication STREAM STORAGE Efficient Transport >95% streams serviced from streamer BANDWIDTH EFFICIENCY Centralized solution requires significant IP transport costs Multiple Single Pts of Failure Resiliency Requires Redundant Components No Single Points of Failure Arrays provide resiliency HIGH AVAILABILITY Created on the fly via ASIC Performance Constrained Low Video Quality Trick files Created Upon Ingest Available to 100% of Users High Video Quality TRICK MODECAPABILITIES Array-Based Scaling Easily Expanded Box Duplication/Configuration Complex Procedures SCALING Flexible Moves, Adds, Changes Auto-Fault Management Complex Moves, Adds, Changes Immediate Attention on all Failures EASE OF OPERATIONS

  26. Deploying an End-to-End Cable Video Network SA Encoders Residential Hub Primary Video Headend CDS Vault Digital Content Manager Linksys Home Router SA QAM CDS TV Streamer Digital Headend CDS Manager Regional Network Backbone Network CRS-1 Router CRS-1 Router 4500 or 7600 Series uBR CMTS H F C SA STB or DVR SDV Server 4500 or 7600 Series CRS-1 Router CRS-1 Router ISR Router SA Encoders 6500 Series Secondary Video Headend CDS Vault Digital Content Manager ISR Router Digital Headend Business

  27. S H E Deploying an End-to-End Wireline Video Network SA Encoders Residential VSO Primary VHO CDS Vault Digital Content Manager Linksys Home Router CDS TV Streamer CDS Manager Regional Network Backbone Network CRS-1 Router CRS-1 Router 4500 or 7600 Series DSLAM SA STB or DVR 4500 or 7600 Series CRS-1 Router CRS-1 Router ISR Router SA Encoders 6500 Series Secondary VHO CDS Vault Digital Content Manager ISR Router Business

  28. Example: CDS-Enabled VoD at TWC Portland Portland Headend BMS DNCS Catcher Cisco Products Saco • Content Delivery System • Cisco 7600 series routers • ONS 14454 ONS MSTP • MQAM / GQAM • DNCS CDS Streamer CDS Streamer CDS Vault CDS Streamer CDS Vault CDS Mgr 7600 7600 MQAM / GQAM MQAM / GQAM Benefits 7600 7600 • Centralized deployment can seamlessly migrate to distributed with increased take rate • Future-proof solution supports VoD today, other TWC applications in future MQAM / GQAM MQAM / GQAM 7600 Wells Cumberland 7600 MQAM / GQAM MQAM / GQAM South Portland Scarborough

  29. Coordinated Planning and Strategy Make Sound Financial and Strategic Decisions Operational Excellence Assure Quality of service Assess Service Readiness Analyze, then Recommend Solution Optimize Cisco Lifecycle Services Maintain Network Health Manage, Resolve, Repair, Replace Design the Solution Products, Services, Support Aligned to Requirements Design Plan Implement Operate Prepare Implement the Solution Integrate Without Disruption or Causing Vulnerability Cisco Customer Advocacy + SciCareSystem & Network Expertise for Video Accelerating Customer Success for Service Provider Deployments

  30. Cisco Content Delivery System Summary • Architected for fast, reliable real-time content delivery • Any Content – Video, music, games • Any Device – Streaming to TVs, PCs and mobile devices • Any Location – Via cable, telco and mobile networks • Personalized content – VoD, nPVR, time shifting, targeted advertising • Unified distribution path for all services • Extraordinary scalability and availability • Limitless capacity for ingest, storage, streaming • Bandwidth optimization • Load leveling and network resiliency for “hitless” failover • “In service” maintenance/upgrades • Future proof for the personalized applications on the horizon • Open standards ease integration of end-to-end solutions

More Related