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Learn the advantages and disadvantages of written messages, a three-step process for crafting effective messages, determining vocabulary levels, and developing impactful internet-based messages. Explore key strategies to enhance communication efficiency.
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Chapter 5 Print and Electronic Messages
Learning Objective 1 Identify the advantages and disadvantages of written messages.
Advantages of Written Messages • May be a permanent record • May be reread and studied • May be revised and edited • May have legal value
Disadvantages of Written Messages • May be transmitted slowly • May be viewed as more formal • May not provide quick and thorough feedback due to lack of nonverbal cues and distance between sender and receiver • May require storage
Learning Objective 2 Use a three-step process to develop effective business messages.
Three-Step Process • Plan the message • Draft the message • Finalize the message
Learning Objective 3 Describe how to determine the vocabulary level of business messages.
Determining Vocabulary Level • Readability formulas and grammar checkers can assist in determining the vocabulary level. • Eighth- to twelfth-grade level will communicate clearly to most readers.
Learning Objective 4 Explain how to develop effective Internet-based messages.
Effective Internet-Based Messages Develop using the same three step process: • Planning • Drafting • Finalizing