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This article explores the need for measurable accountability in museums, discussing the confusion between research and evaluation. It questions who should define the metrics, the government or organizations, and whether one set of metrics can both legitimize institutional value and improve institutional performance. The article also examines the external and internal assets of museums and the economic context of assessing museum value.
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Instrumental Museum andGallery Policy Lynn D. Dierking John H. Falk Oregon State University USA
One other bit…. • Based on No Child Left Behind and Academic Competitiveness Council • Only certain designs are considered “rigorous” • Developed a pyramid with randomized control treatment (RCT) designs at the apex • Bottom is “well-matched” comparison groups • Qualitative designs and measures do not even make it on the pyramid • Confusion between research and evaluation
No question there is a need for measurable accountability • Who should be defining the metrics? Top down from the government or bottom up from organizations? • Why? To legitimize institutional value or improve institutional performance? • Is it possible to have one set of metrics that do both? • If it was bottom up, what would it look like?
EXTERNAL • ASSETS • Individuals • Organizations • Communities Social Context Political Context Assessment Assessment MEETING PUBLIC NEEDS & DESIRES THROUGH PRODUCTS, SERVICES & EXPERIENCES • FINANCIAL • ASSETS • Earned • Support • Contributed • Endowment • INTERNAL • ASSETS • Physical • Human • Intellectual Assessment Economic Context
Assessing Museum Value • The good that the organization provides to its visitors. • The assets of the organization, including particularly its intellectual capital and brand. • The benefits provided by the organization to the community above and beyond the specific good generated for individual visitors or other stakeholders. • The quality of the organization’s workplace, including that each employee experiences continued growth and development. • The financial health of the organization.